Jun 5, 2026 · 26 min · 10 segments
One of the **most common mistakes** I see attorneys make in voir dire is unintentionally putting jurors in the wrong seat. When jurors answer your questions, they're *automatically* imagining…
All right, so what are we talking about today? Well, we are talking about this concept of are you putting jurors in the right seat? So last month, I did a Command the Courtroom, uh, on voir dire, and it was fantastic, and we had 12 amazing attorneys out here.
And while they were here, I was recognizing, and I've recognized this before, and I may have even talked about it a little bit on the podcast, but I wanted to do a dedicated, um, episode on this.
But I was noticing that as they were creating some of their questions, that they were putting jurors in the wrong seat.
So what do I mean by that? Well, first of all, what we're talking about is, is they're creating their funnels.
That the book was written in 2019, and The Funnel Method is not in the book.
And by the way, as this is getting more and more popular, we're gonna start gatekeeping some of these episodes.
You can do that on our website at sorryswears.com, so that you get the most updated information on what I'm putting out there.
I never thought I'd have to do this, and I used to look at people that are like, "Really? I need to sign this thing that you're playing?" And I don't know if I'm gonna get that crazy.
So go to sorryswears.com and sign up for the crew to get my most updated stuff.
But all that said is that they're creating these funnels, and remember the funnel and The Funnel Method is a way to have the jurors give you the principle in your case instead of you giving it to them and then asking if they agree.
All right, so what are we talking about today? Well, we are talking about this concept of are you putting jurors in the right seat? So last month, I did a Command the Courtroom, uh, on voir dire, and it was fantastic, and we had 12 amazing attorneys out here.
And while they were here, I was recognizing, and I've recognized this before, and I may have even talked about it a little bit on the podcast, but I wanted to do a dedicated, um, episode on this.
But I was noticing that as they were creating some of their questions, that they were putting jurors in the wrong seat.
So what do I mean by that? Well, first of all, what we're talking about is, is they're creating their funnels.
That the book was written in 2019, and The Funnel Method is not in the book.
And by the way, as this is getting more and more popular, we're gonna start gatekeeping some of these episodes.
You can do that on our website at sorryswears.com, so that you get the most updated information on what I'm putting out there.
I never thought I'd have to do this, and I used to look at people that are like, "Really? I need to sign this thing that you're playing?" And I don't know if I'm gonna get that crazy.
So go to sorryswears.com and sign up for the crew to get my most updated stuff.
But all that said is that they're creating these funnels, and remember the funnel and The Funnel Method is a way to have the jurors give you the principle in your case instead of you giving it to them and then asking if they agree.
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