He Makes $50m/yr on Cookie Popups, Controls 2% of all Web Traffic

Raphaël Boukris is the co-founder and Chief Revenue Officer of Didomi (didomi.io), the Paris-based consent management platform that helps enterprises comply with GDPR, CCPA, and privacy laws worldwide. Roughly 2% of all global web traffic passes through Didomi's SDK, and the company processes billions of consent decisions every month for customers including Bloomberg, Sky, and Adyen. In this interview, Raphaël breaks down the full financial history on the record: three funding rounds, two acquisitions, and a majority sale to private equity. He raised under €300k from angels, then €5m from Breega in late 2019, then a €34m ($40m) Series B led by Elephant and Breega in summer 2021 — priced, he says, at above a 10x ARR multiple. Eight months later the market collapsed. He never burned through the money. In April 2025, Marlin Equity Partners took majority control, and Didomi immediately acquired Addingwell and Sourcepoint. Today the group does $40–60m ARR across 3,500 customers with fewer than 200 employees, and has at least one customer paying over $1m per year. What we cover: (01:02) What Didomi actually sells, and why every cookie banner in Europe is a business (01:51) Why roughly 2% of global web traffic runs through their SDK (02:12) Processing billions of consents per month — and who is not the customer (03:00) Pricing on monthly unique visitors, and why AI agents and bots are breaking that model (04:32) The Addingwell acquisition: a few million in ARR, a few thousand euros ACV, profitable enough to pay dividends (05:10) Why he bought a second product instead of building one (06:56) Every round, in order: sub-€300k angel, €5m Breega, €34m Series B (07:50) Above a 10x multiple in 2021 — and how he ran Elephant through a roadshow to get it (09:44) Secondaries in the Series B, and managing a team whose options went underwater (10:06) The year he crossed $1m ARR, and the year he crossed $10m (12:18) The question he answers "absolutely not" — was he ever close to shutting it down (13:09) What growth equity actually pays in 2025, and the range he'd give (14:22) Buying Sourcepoint, a company that had raised $48m, for its ACV and its US enterprise base (15:07) 3,500 customers, one paying over $1m/year, under 200 people (16:44) The combined group revenue number: $40–60m ARR Full metrics, funding history, and revenue timeline: https://getlatka.com/companies/didomi.io