The Hidden Cost of Being Invisible | Aman Devgan, Menufy | EP.29

A great restaurant can lose a customer before that person ever tastes the food. Aman Devgan, President and General Manager of Menufy by HungerRush, joins me to talk restaurant marketing, online reputation and the cost of being invisible. In Menufy's survey of 1,000 U.S. consumers, 59% said they'd decided not to order from a restaurant because they couldn't find basic information online. Among Gen Z, it was 71%. Wrong hours. An outdated menu. Customers who leave without ever telling the owner why. We talk about how independent restaurants can take back their customer relationships from third-party delivery apps, make direct online ordering easier, and turn Google reviews into more business. Aman shares customer stories, explains how Menufy is testing AI-powered personalized marketing, and breaks down his approach to building teams that outlast the leader. Then we get into something more personal. Aman has built a reputation with boards, business partners and teams, but he's been reluctant to share it publicly. His reason will sound familiar to a lot of experienced founders and executives: making decisions with incomplete information is part of the job. Being wrong in public feels different. We talk about personal branding without performing, sharing what you've learned, and treating social media as a way to help people. WHAT YOU'LL LEARN - Why restaurants lose customers before they ever place an order - How direct ordering helps owners regain control of their guest relationships - Why Google reviews and an accurate Google Business Profile matter to restaurant growth - How Menufy is testing AI to make restaurant marketing more personal - Why accountability, honest feedback and daily behavior shape company culture - The leadership lesson Aman never forgot: everyone has a gift - Why experienced executives hesitate to build a public personal brand - How to create useful content without pretending to have every answer TIMESTAMPS 00:00 Meet Aman Devgan of Menufy 02:36 Why Restaurants Lose Customers Before They Order 06:50 Rising Prices and Restaurant Profitability 08:36 Menufy, HungerRush and Taking Over a Founder-Led Business 12:36 Leadership, Accountability and Company Culture 16:07 The Leadership Lesson Aman Never Forgot 17:49 Direct Ordering and Independent Restaurant Stories 20:24 What Menufy's Marketing Platform Does 23:05 AI and Personalized Restaurant Marketing 24:50 Taking Back Control of Customer Relationships 26:04 Google Reviews, Reputation and Direct Orders 28:01 Why Experienced Executives Stay Invisible 31:45 Personal Branding Without Performing 35:06 What Aman Would Share Publicly 36:55 Rapid Fire: Google Listings, Leadership and Restaurant Tech 38:35 What Reputation Means to Aman 39:25 Where to Find Aman and Menufy GUEST Aman Devgan, President and General Manager of Menufy by HungerRush. Menufy: https://restaurant.menufy.com/ LinkedIn: https://www.linkedin.com/in/amandevgan/ HOST Justin Obey, founder of Obey Creative. We help B2B founders turn cold outbound into warm conversations through a podcast-driven content engine. One episode per week. Your prospects know and trust you before your sales team ever picks up the phone. First episode live in 30 days. LinkedIn: https://www.linkedin.com/in/justinobey/ Website: https://obeycreative.com/ SHOW Return on Reputation explores how founders and business leaders turn expertise into trust, authority, relationships and business growth. Subscribe to Return on Reputation for more conversations about personal branding, leadership and building a business people trust.