Adam Robin, Chief Operating Officer @ Virtual Dining Concepts

For the people that don't know about virtual dining concepts or VDC, give us the quick rundown of what it is that you guys do.

Help us understand the business model, who your customers are like host restaurants versus your brand partners.

And tell us, like, how does the money actually flow here?

Yeah, no worries at all.

You're definitely not alone in trying to understand that there is this new way of the world working, that every restaurant out there is utilizing an additional brand or is delivering additional concepts from what you see on the outside of the building.

I was just talking to a friend the other day as we were out to breakfast right after one of our son's basketball games.

And they said, oh, I had this really wonderful meal just the other day at a burger concept.

I forget the name of it.

And they told me the name and I said, that's that's Denny's we were at Denny's I said that's Denny's Denny's sent you out that burger and so if you like that bird you probably order a burger here today and you're really going to try it so no it was called something else I said yeah I know that's Denny's delivering under the heading of an additional company that they have because they have multiple virtual brand that they're executing out of their kitchens so you're not alone in in not focusing or not understanding or not uh knowing that a lot of these restaurants do have additional concepts We are the most prevalent additional concepts that restaurant partners are utilizing today.

So yes, we have a ton of partners like IHOP, Chuck E.

Cheese, California Pizza Kitchen, and some other really big names that have hundreds and thousands of locations that are executing our brands out of.

So we own all of our brands, whether that is Mr.

Beast Burger, that is Pardon My Cheese Steak, Man Vs. Fries, Mukbang Burger, Burrito Cartel, just to name some of the biggest.

And we've created these brands in coordination with our partners.

We fully own these brands and we are marketing them on social media out in the real world.

And then of course, all over the DSPs and Uber Eats, DoorDash, Grubhub, Favor, 7Now, so many others.

And we manage all of the storefronts on our partner's behalf.

So

we're driving all of the sales, we're driving all of the orders.

And in 90 plus percent of the cases, We integrate directly into our partner's POS.

So it's going directly into the POS of IHOP.

Their order is coming straight into their kitchen like it would any other order.

They're executing the product for delivery.

They're packaging the product.

They're putting it on the counter and it's going out via DoorDash, Grubhub, Uber Eats driver who's picking it up for delivery.