Aug 25, 2026 · 49 min · 16 segments
What if the expertise you've spent decades building could become the engine for more predictable revenue, stronger positioning, and better-fit clients? In this episode, I sit down with Amanda…
Amanda NorthcuttGuest
Mo BunnellHost
We were working with an investment banker that was just rising up to the MD level.
And by chance in this particular example, it was a geographic sector that worked.
I say we because I just love my clients so much, but I'm technically not a part of the investment bank.
And nobody in the organization knew anybody, like literally not one person in that sector slash country.
So he did a ton of research and figured out like what he thought were like the top seven things that CEOs should be thinking about as they ready their company to sell.
Once he got a couple, he went ahead and because he was just standing up this sort of business, he did this in person.
And then once he got through, he just started with like a one pager that was a discussion guide, had two or three, I think it was three really good conversations.
What's their priorities in their words? What are they worried about? What they should be focused on? What are they missing? All those things.
We were working with an investment banker that was just rising up to the MD level.
And by chance in this particular example, it was a geographic sector that worked.
I say we because I just love my clients so much, but I'm technically not a part of the investment bank.
And nobody in the organization knew anybody, like literally not one person in that sector slash country.
So he did a ton of research and figured out like what he thought were like the top seven things that CEOs should be thinking about as they ready their company to sell.
Once he got a couple, he went ahead and because he was just standing up this sort of business, he did this in person.
And then once he got through, he just started with like a one pager that was a discussion guide, had two or three, I think it was three really good conversations.
What's their priorities in their words? What are they worried about? What they should be focused on? What are they missing? All those things.
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