From AI Slop to Business Gold: Leveraging AI for Your LinkedIn Strategy

Let's talk about AI and LinkedIn.

So first of all, why are LinkedIn so invested in AI? Well, I mean, you kind of have to be these days, don't you? But also, they are owned by Microsoft, who also own, I think it's 50% of OpenAI, um, who also own ChatGPT, by the way.

And so they've got a lot of AI on the back end of how LinkedIn works.

You really, when you understand how this works, it makes it...

So basically, the AI algorithms, plural, in the back end, will look at your profile, your content, and your activity on LinkedIn, and if they all overlap, then it knows what to share with you and who to share your stuff with.

So that's- an example of that might be if you are a management accountant and your target audience are small businesses.

So your profile, if I looked at your profile, it'd be really clear to me that you are a management accountant working with small businesses.

Your posts would be helpful to small businesses who need to understand their accounts.

And then your activity would be connecting with people who are that target audience and commenting and engaging on posts about accountants, accounting, small business.

And so they all overlap.

So hopefully that makes sense, and that's how the AI engines will deliver you the content you're interested in and share your content to people who would be interested in you.

I have spoken about this on stage regularly.

More than happy to discuss it at in-depth if you want to reach out and ask me about it.

But you can really see it come to fore.

On last Sunday, I did a-- I'm recording this in August, second week of August in 2026.

There was a post.

I did a very tongue-in-cheek video recording.

So one of the guys in my network had said that his, his LinkedIn newsfeed was just full of stuff he wasn't interested in.

So I made a-- I literally looked at my newsfeed and thought, "I'm gonna record exactly what I see here without, without setting it up." And it was really good because...

And I posted the video on LinkedIn, and it was kind of very tongue-in-cheek.

I wrote in it.

But the first 10 posts that I saw were either, apart from like, what, three adverts, they're either on topics I'm really interested in or from people that I connected to who I actually engage with.

So it, you know, it works.

If you stick with how LinkedIn works, then it works for you.

So.