Aug 4, 2026 · 10 min · 9 segments
Doug Simon talks to Claire Bolger, Senior Director of Marketing and Growth at Health2047, to explore what it takes to scale successful startups. Claire shares why compelling…
Claire BolgerGuestDoug SimonHost
One of the things that I see a lot is, and I really appreciate with the founders that I work with, is that they make a point even as they scale to stay very close to the customer.
If you think about how a company grows, As a company scales, often the layers between the person who's making the decision and the person it's being decided for, in some cases, employees and a lot of cases, customers, becomes wider.
intentional that they join sales calls and they join calls with their customers.
And I think that's really important takeaway for all organizations is staying as close to the customer as possible.
That might look like if you're a marketer at a large enterprise, actually joining and listening in on a voice of the customer call, for example.
Yeah, so that's so interesting because a lot of founders are told, you've got to delegate, delegate, delegate.
And it's reassuring to hear from you because I was on a call with a potential new customer just before this conversation.
One of the things that I see a lot is, and I really appreciate with the founders that I work with, is that they make a point even as they scale to stay very close to the customer.
If you think about how a company grows, As a company scales, often the layers between the person who's making the decision and the person it's being decided for, in some cases, employees and a lot of cases, customers, becomes wider.
intentional that they join sales calls and they join calls with their customers.
And I think that's really important takeaway for all organizations is staying as close to the customer as possible.
That might look like if you're a marketer at a large enterprise, actually joining and listening in on a voice of the customer call, for example.
Yeah, so that's so interesting because a lot of founders are told, you've got to delegate, delegate, delegate.
And it's reassuring to hear from you because I was on a call with a potential new customer just before this conversation.
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