What are some of those lessons?

As a marketer at heart, I love to do a bit of segmentation.

So I'm gonna start with some of the blind spots that I help founders identify.

So a few different types of founders I work with.

One, technical founders.

So as a technical founder, you're often really in love with your solution.

It's your baby.

What is the role that AI is playing in all of this? And maybe we can keep it on the marketing of these founder-led companies that are looking to scale.