The Next Level of Property Media: Alok Gupta on Image-to-Video AI

the more interesting is like, how do you plug it into the business? That's like the most common question that we kind of get.

There's two answers to this.

It really depends on where you are, you know, as far as your life cycle, as far as being a real estate photographer or being a real estate media company owner.

And so for the real estate media company owners, they'll have teams of photographers and videographers.

But the challenge for them is that if they have, let's say 15 photographers and Um, you know, 10, 10 of them will be, uh, you know, adequate with video, right.

And five won't know video or the other way around, right? Like there'll be only like 10 or 12 key photographers and three to five video guys.

And so just operationally, it's hard to kind of schedule the right.

kind of videographer to the right shoot at the right time.

Like it's hard for them to scale that just from a resource constraint.

Right.

Second is then kind of scheduling and actually going and shooting when there's bad weather.

You have to go back and hope that it's not raining anymore.

It's hard to get a good quality video compared to a photo that you can turn into a video.

And so for them, it's operations and scale oriented is like how do we bake this into more of our orders given this kind of tetris game we're playing with our team of photographers videographers you know um and shooting schedules that we have right and how do we scale that what we actually see is you know they want to basically enable the image to video these ai listing videos for the 80% of their orders that don't have any video today.

So a lot of people are nervous saying, hey, is this going to put videographers out of business? And the smart ones are actually using this for the 80% of their clients that have no video today, almost like a gateway drug to immediately add money, like add revenue, add a new service line.

It's a simple, like you're seeing people adopt it as a simple add on that.

Maybe it's a realtor that you're not going to, you're going to sell them a $500 video, but maybe you can sell them, I don't know, a handful of reels or something for 150 bucks or 200 bucks.

And auto reel makes that really easy.

A hundred percent.

Like, Add an upsell for clients who wouldn't do it before.

And then for individual photographers, it's their time.

Like, hey, I don't want to sit down and shoot the video, edit all the video.

I would rather just have this be, you know, one of our kind of key offerings that I can kind of use to scale my business before I have to go and expand the team.

So we see this both in both scenarios.