Jul 14, 2026 · 54 min · 8 segments
Do you know where your owner leads are actually coming from or are you just guessing? In this episode, Marc Cunningham sits down with Landon Murie, Founder and CEO of Goodjuju Marketing, to discuss…
Landon MurieGuest
Mark CunninghamHost
Do you know where your owner leads are coming from? Well, if you want to know where they're coming from, then you will find this conversation I have with Landon Murie.
He's done a comprehensive study and report, and the study was based upon where owner leads are coming from.
So he's gonna share the data that we found, and it's not just data, but it's actionable data.
You need to know where owner leads are coming from so that you can position your online marketing to capitalize on that.
One is I'm gonna share the actual steps that we take when we create our content.
I share the steps with him and ask for his feedback on what I should change, if those steps are proper, or how I can improve it.
Secondly, he shares the categories that w- we as PMs need to be aware of when we're doing education.
I'm gonna kind of put them on a yellow sticky and keep them in front of me all the time, because these categories are very useful to ensure that we're checking the boxes on the marketing and the education.
And then third, at the very end of our conversation, I ask him for something that PMs can do today.
What's one action item they can take today to improve and make a difference in their online marketing? And he says something that, as you'll find it, you'll hear me say, "Gosh, I'm actually gonna do that today myself, because I have not done that in quite some time." Enjoy my conversation with Landon Murie.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
Do you know where your owner leads are coming from? Well, if you want to know where they're coming from, then you will find this conversation I have with Landon Murie.
He's done a comprehensive study and report, and the study was based upon where owner leads are coming from.
So he's gonna share the data that we found, and it's not just data, but it's actionable data.
You need to know where owner leads are coming from so that you can position your online marketing to capitalize on that.
One is I'm gonna share the actual steps that we take when we create our content.
I share the steps with him and ask for his feedback on what I should change, if those steps are proper, or how I can improve it.
Secondly, he shares the categories that w- we as PMs need to be aware of when we're doing education.
I'm gonna kind of put them on a yellow sticky and keep them in front of me all the time, because these categories are very useful to ensure that we're checking the boxes on the marketing and the education.
And then third, at the very end of our conversation, I ask him for something that PMs can do today.
What's one action item they can take today to improve and make a difference in their online marketing? And he says something that, as you'll find it, you'll hear me say, "Gosh, I'm actually gonna do that today myself, because I have not done that in quite some time." Enjoy my conversation with Landon Murie.
