Jul 24, 2026 · 51 min · 12 segments
**Summary** In this episode, Matt Wensing, VP of Products and Design at Customer.io, shares insights from his two-decade journey from founder to product leader. We explore decision-making…
Matt WensingGuest
Jay StansellHost
Now, Matt, we're going to be talking about unpicking some of that founder essence that's been part of your life for so long and rolling that into a big organization.

So can I ask, what was it about being a founder for so long that kept you interested in that space? And why did you want to be a serial founder over and over again?

And so I come from multiple generations of self-employed people or people who started their own firms, going back to my great grandfather, literally.

I actually focused on computer science and design, thinking that I was going to go work for someone.

I actually saw the stress that they had in their lives and said, I don't want that.

But then I got that itch, read a bunch of Paul Graham articles back in 2004, this book called Hackers and Painters.

I got, I got started thinking through, you know, well, what, what's my, what's my thing, what's my idea.

And a couple ideas gripped me and they were all, I could, I would go to work, but it was all I could think about, you know, it was just one of those things where, um, I couldn't, I couldn't let go of the idea and, um, I became relentless to pursue it.

To answer your question about what kept me going, it's ridiculously hard, as you know.

It is an exercise in, it's actually How much pain can you tolerate in terms of just the stress that you carry? So it's one of those things of you don't climb Mount Everest for fun.

And when I experienced burnout, I actually wrote an article called When to Quit.

Sometimes people are like, well, when would you know when to quit? I get that from family, from friends, from people who are working jobs elsewhere and having more success for me than me in the short term.

And I really believe that Burnout to me is actually a, it's your brain, your heart, your body's way of telling you that the path you're on is not fruitful or it's not, you know, the gold is no longer at the end of this rainbow.

Now, Matt, we're going to be talking about unpicking some of that founder essence that's been part of your life for so long and rolling that into a big organization.

So can I ask, what was it about being a founder for so long that kept you interested in that space? And why did you want to be a serial founder over and over again?

And so I come from multiple generations of self-employed people or people who started their own firms, going back to my great grandfather, literally.

I actually focused on computer science and design, thinking that I was going to go work for someone.

I actually saw the stress that they had in their lives and said, I don't want that.

But then I got that itch, read a bunch of Paul Graham articles back in 2004, this book called Hackers and Painters.

I got, I got started thinking through, you know, well, what, what's my, what's my thing, what's my idea.

And a couple ideas gripped me and they were all, I could, I would go to work, but it was all I could think about, you know, it was just one of those things where, um, I couldn't, I couldn't let go of the idea and, um, I became relentless to pursue it.

To answer your question about what kept me going, it's ridiculously hard, as you know.

It is an exercise in, it's actually How much pain can you tolerate in terms of just the stress that you carry? So it's one of those things of you don't climb Mount Everest for fun.

And when I experienced burnout, I actually wrote an article called When to Quit.

Sometimes people are like, well, when would you know when to quit? I get that from family, from friends, from people who are working jobs elsewhere and having more success for me than me in the short term.

And I really believe that Burnout to me is actually a, it's your brain, your heart, your body's way of telling you that the path you're on is not fruitful or it's not, you know, the gold is no longer at the end of this rainbow.
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