Oct 2, 2026 · 35 min · 11 segments
Got feedback? Send us a text message. After Steve Ackerman was…
Sam SethiHost
Steve AckermanGuestI think there's real interest in the industry at the moment for owning your audience, having subscriptions directly with the audience.
And people are starting to realize that they're leaving a lot of money on the table by not having their own platform for their most loyal audience.
And this is obviously what Superpass, for those that already know us, will know this is our core.
And for those that don't know us, just to quickly summarize what we do, We basically give you your own technology stack to have your own app, your own website.
So it might be your podcast, your videos, your courses, your books, basically anything that you're making content wise, digital content can finally live together in one place.
You can obviously charge subscriptions or sell other one-off digital products.
The amount of amazing shows that have a link in bio that basically just then... immediately sends people away when you finally have their attention.
And then you're sending them to all these other platforms where there's all these other shows and other creators.
And why are you doing that? And we've been, I don't want to say banging on for a long time, but we've been talking about that core call to action where if you can say, download my app, you have that on every show, every YouTube video, every newsletter, everything.
The core call to action for anyone that's a loyal fan that wants more is, is download my app.
I think there's real interest in the industry at the moment for owning your audience, having subscriptions directly with the audience.
And people are starting to realize that they're leaving a lot of money on the table by not having their own platform for their most loyal audience.
And this is obviously what Superpass, for those that already know us, will know this is our core.
And for those that don't know us, just to quickly summarize what we do, We basically give you your own technology stack to have your own app, your own website.
So it might be your podcast, your videos, your courses, your books, basically anything that you're making content wise, digital content can finally live together in one place.
You can obviously charge subscriptions or sell other one-off digital products.
The amount of amazing shows that have a link in bio that basically just then... immediately sends people away when you finally have their attention.
And then you're sending them to all these other platforms where there's all these other shows and other creators.
And why are you doing that? And we've been, I don't want to say banging on for a long time, but we've been talking about that core call to action where if you can say, download my app, you have that on every show, every YouTube video, every newsletter, everything.
The core call to action for anyone that's a loyal fan that wants more is, is download my app.
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