Pink Couch Podcast: Behind the Scenes of the Travel Industry
Sep 14, 2026 · 13 min · 8 segments
“In travel, efficiency is not the ultimate measure of value. Trust is.” That is the conclusion of Expedia research on the role of AI in travel. Robin Lawther, VP Expedia TAAP, spearheaded a deep dive…
Robin LawtherGuest
Nina SlawekHost

And you found that there is a confidence gap, a trust gap as you call it, for consumers to use AI for bookings.

And I would take that a little bit further and say that there's also an implementation gap, in my opinion, within the travel industry.


I guess it was the late 90s, right? So first of all, maybe you can give us a little bit of the highlights of the research.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.


And you found that there is a confidence gap, a trust gap as you call it, for consumers to use AI for bookings.

And I would take that a little bit further and say that there's also an implementation gap, in my opinion, within the travel industry.


I guess it was the late 90s, right? So first of all, maybe you can give us a little bit of the highlights of the research.