I guess it was the late 90s, right? So first of all, maybe you can give us a little bit of the highlights of the research.

Yeah, sure, Nina.

Thank you for, thank you for having me, having me on today.

This is a topic I love talking about.

It's one I feel very passionately about, but I'll say upfront I definitely do not have all of the answers.

I've got some thoughts and hypothesis, but honestly, anybody can kind of make an educated guess [laughs] at this right now, and we will see how it pans out over the next couple of years.

I also, I think, to acknowledge your point straight up, is you can't go a day or an hour without hearing about AI, but I think some more of it is being kind of headlined versus what we have actually seen play out in reality.

And there consumers do have confidence in AI.

What capabilities did you introduce to further help travel advisors with such things as back office operations, reduction of manual work, and scaling their business?

Yeah, and I think I'll answer that in a couple of ways, and I'll talk specifically about those features in a second.

I think if we kind of take a step back and kind of reflect on where the industry is, it is very complicated.

Advisors are typically booking across a whole variety of different tools.

There's more and more people that are coming into this space every day.

A travel advisor's role is hard.

They don't just go on to one platform and book everything and they're done.

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