May 20, 2026 · 6 min · 4 segments
If you're having trouble getting your ideas heard, media executive Phil Cooke's https://philcooke.com three rules for pitching will help you share your creative vision with…
Maybe it's a film, maybe it's a nonprofit outreach or a ministry outreach, and they're not getting anywhere.
In fact, I had, um, lunch the other day with a guy that said, "I just can't get people to return, even return my calls." He said, "I have one short conversation with them, and that's it.
Um, I'm not getting anywhere." And so if that's you, I wanna talk, uh, I wanna give you some ideas for how to make sure you connect with people.
I, I have a saying that, you know, when I start hearing somebody's, you know, uh, if somebody starts talking to me and it, this, the conversation begins with their childhood, I know we're in real trouble.
Maybe if that childhood was traumatic and that's the genesis of your project, maybe that would be the time to, to talk about it.
But the point is, we need to get to the point quickly because most of the people you're gonna be pitching to, if they're influential, if they have funding, if they have financial resources, are just simply gonna be busy.
You know, unless they specifically ask you some of those questions, go right to the idea.
We talk about elevator pitches a lot in Hollywood, and an elevator pitch, as you probably know, is if you happen to get in an elevator with a studio head going up one, two, three floors, in that amount of time could you pitch him or her your idea in a way that would make them realize, "Wow, I'm gonna partner with this guy.
Maybe it's a film, maybe it's a nonprofit outreach or a ministry outreach, and they're not getting anywhere.
In fact, I had, um, lunch the other day with a guy that said, "I just can't get people to return, even return my calls." He said, "I have one short conversation with them, and that's it.
Um, I'm not getting anywhere." And so if that's you, I wanna talk, uh, I wanna give you some ideas for how to make sure you connect with people.
I, I have a saying that, you know, when I start hearing somebody's, you know, uh, if somebody starts talking to me and it, this, the conversation begins with their childhood, I know we're in real trouble.
Maybe if that childhood was traumatic and that's the genesis of your project, maybe that would be the time to, to talk about it.
But the point is, we need to get to the point quickly because most of the people you're gonna be pitching to, if they're influential, if they have funding, if they have financial resources, are just simply gonna be busy.
You know, unless they specifically ask you some of those questions, go right to the idea.
We talk about elevator pitches a lot in Hollywood, and an elevator pitch, as you probably know, is if you happen to get in an elevator with a studio head going up one, two, three floors, in that amount of time could you pitch him or her your idea in a way that would make them realize, "Wow, I'm gonna partner with this guy.
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