Meta Ads, Google Ads & The Math That Actually Matters

But...

Right now, what's really been getting to me a little bit is I understand, and we feel it here as well, that Google Ads right now is almost out of control with their costs, with the results.

And it's frustrating a lot of you and marketing agencies and teams like mine alike right now.

Because what is happening with Google right now is that they're in the midst of changing a lot of their algorithms, changing their platform.

So they're going to combine local service ads, pay-per-click, and your Google business profile onto a single platform.

They want to incorporate their AI overview and be able to incorporate things.

And folks, regardless of what anybody is telling you out there, nobody's really quite sure yet.

Pest Control is one of the first groups that they're going to change these platforms with.

We are still waiting to see one of our first customers go through this, which we'll then share with you.

But what that's done, And I don't know, I look and I observe pest control, lawn care, wildlife on the internet all the time.

So as a result of that, I'm getting fed into all these algorithms and I see all the ads, all the claims, all the super duper gurus and experts and all that all over the internet and I see them.

And right now what I'm seeing, I've had several of our own clients call and they want to do it.

We're doing it.

And, you know, I'll give you those results if you ever want to talk about it or look at it.

And that's meta ads and Facebook ads, Instagram.

Facebook and Instagram go together when you advertise with one.

If you have a profile on both, you just basically serve it out to both.

But I also... really want to talk about meta-advertising, but I also want to use that discussion to be able to talk about advertising in general.

So I've been at this a really long time, long before there was even the thoughts of Google Ads or Meta Ads or Facebook Ads or any online ads for that matter.

You know, Thumbtack wasn't there, Yelp wasn't there, Angie, HomeAdvisor, none of it, right? It was the old days.

You know, you'd send an ad in the phone book, in the paper, you might send some direct mail, It was just different times, but it's all the same.

And that's what I want to really talk about.

You know, right now, there is a lot of frustration in the pest control industry.

And you know, when I talk pest control, I'm talking home service business in general.

I'm talking wildlife.

But...

Right now, what's really been getting to me a little bit is I understand, and we feel it here as well, that Google Ads right now is almost out of control with their costs, with the results.

And it's frustrating a lot of you and marketing agencies and teams like mine alike right now.

Because what is happening with Google right now is that they're in the midst of changing a lot of their algorithms, changing their platform.

So they're going to combine local service ads, pay-per-click, and your Google business profile onto a single platform.

They want to incorporate their AI overview and be able to incorporate things.

And folks, regardless of what anybody is telling you out there, nobody's really quite sure yet.

Pest Control is one of the first groups that they're going to change these platforms with.

We are still waiting to see one of our first customers go through this, which we'll then share with you.

But what that's done, And I don't know, I look and I observe pest control, lawn care, wildlife on the internet all the time.

So as a result of that, I'm getting fed into all these algorithms and I see all the ads, all the claims, all the super duper gurus and experts and all that all over the internet and I see them.

And right now what I'm seeing, I've had several of our own clients call and they want to do it.

We're doing it.

And, you know, I'll give you those results if you ever want to talk about it or look at it.

And that's meta ads and Facebook ads, Instagram.

Facebook and Instagram go together when you advertise with one.

If you have a profile on both, you just basically serve it out to both.

But I also... really want to talk about meta-advertising, but I also want to use that discussion to be able to talk about advertising in general.

So I've been at this a really long time, long before there was even the thoughts of Google Ads or Meta Ads or Facebook Ads or any online ads for that matter.

You know, Thumbtack wasn't there, Yelp wasn't there, Angie, HomeAdvisor, none of it, right? It was the old days.

You know, you'd send an ad in the phone book, in the paper, you might send some direct mail, It was just different times, but it's all the same.

And that's what I want to really talk about.

You know, right now, there is a lot of frustration in the pest control industry.

And you know, when I talk pest control, I'm talking home service business in general.

I'm talking wildlife.