The Evolution of Enterprise Communication

There is a discussion going, where do you would you like it to go?

Yeah, so I think the old CPaaS companies, I would say, were focused on getting the share of connectivity, but now I think the battleground is not about connectivity.

It is about what we do on top, and the orchestration layer and the value addition layer is where I think the true battleground is gonna be in the future.

Because the enterprises who pay for the service are only focused on outcomes, and they want easier way to be able to engage with the customers and see the outcome, what's happening with the spend on that communication.

So imagine customer wants to buy something, verify the identity, whether it is real person, agent, fraud, and then be able to make a payment or get support.

Today, that journey would involve multiple applications, channels, and systems, and once the AI agents become ubiquitous, like what you have in SMS and WhatsApp, AI agents will orchestrate that journey, and choosing the communication channel, authenticating, interacting with the enterprise systems, and completing the loop end to end.

So the mobile ecosystem is now becoming not just about people to network, it is about people, businesses, applications, networks, and most importantly, AI agents.

Somebody who is able to orchestrate this connectivity between all these players is gonna be the winner, and I think that's where bulk of the investment, at least where we are spending money, and those are the kind of problems we are solving for our customers.

And that will define the next decade for even the mobile ecosystem.

Wow, and we, we thought that it was good to keep up with users, computers, and eventually things.

We now have to look at a, a mobile ecosystem, but it's got AI agents as well there as well.

So all exciting, and I think you're right.

There is more that we need to look in this, and, uh, the more to be happily engaged.

There is never a quiet moment in the mobile ecosystem, it seems.