Perception Paradox with Zivile (Zivi) Ein
Jun 22, 2026 · 47 min · 11 segments
What happens to the food industry when millions of people start eating less? In this live episode of **Perception Paradox**, Zivile Einikyte moderates **The GLP-1 Food Shock**, **a Sesamers session…
Giancarlo AddarioGuest
Johan JörgensenGuestMatteo EgnerGuest
Zivile EinHost
No, I think we can just kick off, uh, what we were just discussing down the stage.

US is leading with the, with the consumption not for the diabetes purpose, but for actually, uh, fast weight loss.

And what we're seeing that the, uh, in America, with like a... that right now twelve percent of population is already on GLP plus one.


Why did you start, and what did you see? And also reflect on the paradox, uh, that was just mentioned by Giancarlo, that do we really eat more, or what's happening after you get on the pill?

I'm, I'm absolutely way overweight and, uh, and since I wanna live Not forever, but, but, uh, but this is working so, so.

So, so, so the reason is when, when you're overweight, you're just waiting for your diabetes II or your heart attack, and when you get older, as I am now, those things start to matter a bit more than when you're, when you were young and you still think that you're healthy.

And no, well, it was really a fantastic experience because what thin people never get is that trying to resist the siren songs of all these fast food bran- brands out there, the, the cinnamon roll or the hamburger when, when your blood sugar goes down, it's like being underwater out of breath.

No, I think we can just kick off, uh, what we were just discussing down the stage.

US is leading with the, with the consumption not for the diabetes purpose, but for actually, uh, fast weight loss.

And what we're seeing that the, uh, in America, with like a... that right now twelve percent of population is already on GLP plus one.


Why did you start, and what did you see? And also reflect on the paradox, uh, that was just mentioned by Giancarlo, that do we really eat more, or what's happening after you get on the pill?

I'm, I'm absolutely way overweight and, uh, and since I wanna live Not forever, but, but, uh, but this is working so, so.

So, so, so the reason is when, when you're overweight, you're just waiting for your diabetes II or your heart attack, and when you get older, as I am now, those things start to matter a bit more than when you're, when you were young and you still think that you're healthy.

And no, well, it was really a fantastic experience because what thin people never get is that trying to resist the siren songs of all these fast food bran- brands out there, the, the cinnamon roll or the hamburger when, when your blood sugar goes down, it's like being underwater out of breath.
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