
Johan Jörgensen
Partner at Sweden Foodtech and strategic advisor on food systems transformation, featured on Perception Paradox discussing GLP-1 drugs' impact on the food industry.
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Jun 22, 2026
E141: The GLP-1 Food Shock: Is Ozempic Rewriting the Future of Food? | Live from TUTTOFOOD 2026 Milan
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16:29Matteo EgnerGUEST
It doesn't mean it's not happening, and it could potentially be that starting now I do get the advantage, uh, in there.

Johan JörgensenGUEST
You should start now, Matteo, because if you look at this, this is, this is not just about weight loss.

Johan JörgensenGUEST
And you must remember now that GLP-1 is just at the beginning of a fantastic exploding trajectory.

Johan JörgensenGUEST
So the G-- the first version of GLP-1s, uh, were just targeting one receptor.

Johan JörgensenGUEST
Now, the, the ones that we see now, the next-- that target three receptors, and I don't see it stopping there, right? So, so what we see is this Swiss Army knife of attacking what's called the metabolic syndrome, which is not just obesity, it's diabetes, it's certain types of cancers, it's, uh, psoriasis, sleep apnea, cardiovascular diseases, what have you.

Johan JörgensenGUEST
So for the healthcare sector out there, this is the magic pill that they can bring to people and radically lower their overall cost for handling all the other base, not just obesity.
14 MINS LATER

Giancarlo AddarioGUEST
Ma- uh, means, uh, knowledge, competence that, uh, we are losing over the years.