Are you noticing any changes in behavioral patterns when it comes, uh, to food consumption?

So, um, first of all, I like the keyword paradox that Giancarlo is using because I wanna start with a paradox myself, which is, uh, Italy is the homeland of the Mediterranean diet.

Uh, everyone kind of knows it.

At the same time, Italy in the last years have the, uh, fastest growing obesity rate in children in the world.

We exceeded the US in terms of, of how fast our children are getting obese.

And there is a second paradox that I experience, which is I spent the last six years as a director of Mi Scusi, which is a company, uh, run fresh pasta, uh, taste, uh, with high quality ingredients and so on and so forth.

And I got, uh, to a lot of dinners, events, dinners with, uh, the McDonald's directors, with the KFC directors, with the Popeyes directors.

But if the consumption patterns are changing, which is sort of paradoxical that US is going away from fast food, and we have fast food unfortunately coming to Italy, uh, but how do you see it being affected your work and the, the whole processes you have established so far?