The Truth About “Mommy Wine Culture”

The following podcast is a Dear Media production.

Hi, everybody, and welcome to Over 50 and Flourishing.

Really important subject today.

We are talking about something that has been incredibly normalized, especially for women in midlife.

Mommy wine culture, rosé all day.

You've earned that glass of wine, right? For many women, alcohol isn't necessarily about partying more.

It's actually the reward at the end of a very long day.

You know, a way to unwind, kind of quiet the chattering mind, or even the thing that makes social situations feel better.

But what happens when something that started really as a habit has quietly become a coping mechanism? Today's conversation is not about judgment, labels, or telling anybody that they've got to stop drinking.

It's about understanding why we reach for alcohol in the first place.

what it's actually doing inside our brains and our nervous systems, whether there might be a way to experience more peace, joy, and freedom without the glass.

So joining me today is Colleen Freeland.

She is an intuitive drinking coach, host of the globally top-ranked podcast, It's Not About the Alcohol, and founder of Emotional Sobriety Coaching.

After privately struggling with alcohol for more than 20 years herself, she helps high-achieving women understand the emotional and neurological reasons behind overdrinking so they can reduce, even lose that desire to drink without relying on shame or willpower alone.

Let's welcome Colleen to the podcast.

Hey, Colleen, it's so good to have you on Over 50 and Flourishing today.

Welcome to the podcast.

Thanks, Dominique.

It's good to be here.

Yeah, you know, this is really an important subject, and I'm kind of shocked as long as I've been going, I haven't really addressed the issue of alcohol and women.

And it's interesting because society has really, if you think about it, glorified it in a way.

I mean, think about phrases like rosé all day or mommy wine culture.

You know, it has been so normalized.

to consume wine and to consume alcohol and use it as a celebratory or a maybe relaxing way to unwind.

But I think a lot of women, and I'll share my story as we get into the conversation about wine and all of those things, but I know that your journey is very personal, which led you to this place.

And I really teed you up in the intro about your background.

And so This podcast is about flourishing and you've been through a journey and I bet arguably you could probably say 20 years ago, maybe you weren't flourishing.

So tell us about your story and your mission, Colleen.