Nov 3, 2026 · 46 min · 14 segments
Before you spend six months writing a book, I want you to do something that has nothing to do with writing. Talk to the people you think will read it. You may be an expert on your topic, but that…
Robbie SamuelsHost
Avish ParasharGuestSophie LechnerGuestLuci McKeanGuest
Lucy, you had all this material already, but you decided to make it available in a different format.
I'd love to hear your ideas and evolution for you and Michelle around creating something that was going to be available on Amazon and just like a different audience or much wider audience probably than you've had before and whatever you'd
Well, honestly, there have been other people have had books of protocols on Amazon and it's like they've got other people.
And sometimes they were using some of our materials and not even having permission from us to do this and that sort of thing.
Because most of our work, most of the things that we do, we feel like we need to train people on how to do them so that they do them properly and effectively.
But what we call Protocols for All has been a really great way for us to reach those people who maybe didn't have the budget to do any trainings with us or maybe didn't even know that we were available to do that.
And I hope to be able to, and I'll actually in the keynote and I'll do a breakout session and I'm going to do a closing for them.
And I'm actually using the materials that are in protocols for all as I'm doing these things.
And so it's going to be a really great opportunity to get us out in front of this audience and be able to really demonstrate what it is that we're walking the talk of the book.
These are both great examples of what's around the corner that someone writing a book can't see.
Lucy, you had all this material already, but you decided to make it available in a different format.
I'd love to hear your ideas and evolution for you and Michelle around creating something that was going to be available on Amazon and just like a different audience or much wider audience probably than you've had before and whatever you'd
Well, honestly, there have been other people have had books of protocols on Amazon and it's like they've got other people.
And sometimes they were using some of our materials and not even having permission from us to do this and that sort of thing.
Because most of our work, most of the things that we do, we feel like we need to train people on how to do them so that they do them properly and effectively.
But what we call Protocols for All has been a really great way for us to reach those people who maybe didn't have the budget to do any trainings with us or maybe didn't even know that we were available to do that.
And I hope to be able to, and I'll actually in the keynote and I'll do a breakout session and I'm going to do a closing for them.
And I'm actually using the materials that are in protocols for all as I'm doing these things.
And so it's going to be a really great opportunity to get us out in front of this audience and be able to really demonstrate what it is that we're walking the talk of the book.
These are both great examples of what's around the corner that someone writing a book can't see.
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