hope so.

Yeah.

It was all about how I... you know how I teach my clients to use LinkedIn but then the more I went the more I could see that a lot of what I was saying was not just about LinkedIn so that was one aspect of it and the other aspect of it is because this was so second nature to me and I knew you know how to use LinkedIn so intimately I was slipping into writing too much detail and it became too much of a mechanical book, you know, like click here and do that.

And I got bored.

I got bored with it.

And I was like, well, this is not a good sign if I'm bored with it.

So eventually I said, you know, this is not a book about LinkedIn.

So how did that become your slice of the market?

I mean, your book title kind of answers this question so beautifully, entrepreneurs who hate marketing, but like what kind the kind of what I was asking Paula, like, who do you have in mind as you're writing this book?

Yes.

So it's very much a solopreneur kind of person like yours, Paula, the person who's really leaning on their expertise as what they're helping people with.

Right.

But they're doing it solo or with a very small team.

And so it's really people who they're in this for the passion, for the helping, for, you know, having people benefit from their experience.

And they really didn't sign up to be doing marketing and content posting and all this other stuff that needs to be done.

So how did the book become part of the effort for you to market your message? And, you know, what mental blocks do you have to get over to write a book to start with as a first time writer, author?