Christina E. Firpo, "Beauty and the Nation: Women, Culture, and the National Image in Interwar Vietnam" (Columbia UP, 2025)

During the interwar years, Vietnamese society witnessed a rapid change in the way women looked. Rejecting the model of a sequestered maiden with blackened teeth and long hair, they embraced a vivid palette of colors—and a colorful lifestyle to match. Before the war, Vietnam would have seemed like an unlikely place for a beauty industry to thrive. Virtuous young women were expected to hide their natural beauty, not manipulate it with makeup or flaunt it at a beauty contest. Yet ordinary women began seeking out the latest fashions—to great public consternation. In Beauty and the Nation: Women, Culture, and the National Image in Interwar Vietnam (Columbia UP, 2025), Christina E. Firpo explores the development of beauty culture in this period, showing how women’s faces and bodies became contested sites for envisioning what it meant to be Vietnamese in the modern world. She considers dress patterns, lip-lining tutorials, hairstyles, physiques, and beauty pageants alongside new technologies of media, transportation, and leisure and the anxieties they provoked. The everyday decisions women made about their appearance, Firpo argues, were ways to stake a claim to the roles they wanted to play in the new society taking shape around them. Drawing on a vast array of sources, Beauty and the Nation: Women, Culture, and the National Image in Interwar Vietnam (Columbia University Press, 2026) offers fresh insight into the tumultuous political, economic, social, and cultural changes that swept across Vietnam during this crucial period. Christina E. Firpo is professor of history at California Polytechnic State University, San Luis Obispo. She is the author of Black Market Business: Selling Sex in Northern Vietnam, 1920–1945 (Cornell University Press, 2020) and The Uprooted: Race, Children, and Imperialism in French Indochina, 1890–1980 (University of Hawai'i Press, 2016). Camellia (Linh) Pham is a PhD student in Comparative Literature at Harvard University. Her research focuses on 20th-century Vietnamese literature, socialist realism, and literary translation in Vietnam across French, Vietnamese, Chinese, and English. She can be reached at cpham@g.harvard.edu. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.