Sep 28, 2026 · 47 min · 14 segments
Kim James pitched her way into her first content marketing role at 24 for one of Australia’s biggest brands. Over the next decade, she worked across corporate brands, government and startups. She’s…
Kim Elizabeth JamesGuest
Leslie CarvittoHost
Something that you said about, you know, leaving the feeling scared to leave corporate and not having any business owner friends, something that when I decided to leave my corporate role in marketing, I think a big part of that was because I had started to become friends with all of these creatives and these freelancers and people that had their own businesses and were finding their own clients.
And I had the same thing you had of like, There is something in me that is like, I just need to be working for myself.
Did you have, in your transition, did you have any of those? Did you start to make friends with other business owners or like find them and collect them and say like, I need that kind of expansion in my world?
Yeah, I think I started seeing it when I was doing the career content creating.
I was like, what do you mean I get paid to make videos? And so then when I ran the numbers, I was like, hang on, I could do this many videos and I could pay my lifestyle.
So I started getting it with that and I started going, wow, there's so many other ways to make money.
But then, yeah, I definitely met other business owner friends to understand from them how they price, how they work, what different ways of doing business is.
Like your corporate friends will support you and they'll be there for you, but they can't answer what... tech stack you use and how to invoice and what your payment terms are like they're not going to know those answers to it but I think that's where now it's like I absolutely surround myself now with people that it would be embarrassing not to have a go like I have definitely curated a lot of those people that are around me where and I think we talk about this in Australia a lot of people say that like tall poppy syndrome and ambition is hard and I don't have that like my inner circle of like people when I'm in work mode that I'm around they are the most hungry ambitious driven people that we bounce off each other and we're like that and I'm sure if I went to the you know US or went to the UK they'd probably be that on a 10x scale but yeah now I surround myself with people that it's like if I started complaining and talking down about doing something they'll be like that's kind of embarrassing.
I remember the moment that, one of the moments where I was like, oh, this is someone that I need to keep close by.
And she ended up being my best friend, but she was also running a business at the time.
And I had something come through and I was like, yeah, I think I'm going to charge X.
Something that you said about, you know, leaving the feeling scared to leave corporate and not having any business owner friends, something that when I decided to leave my corporate role in marketing, I think a big part of that was because I had started to become friends with all of these creatives and these freelancers and people that had their own businesses and were finding their own clients.
And I had the same thing you had of like, There is something in me that is like, I just need to be working for myself.
Did you have, in your transition, did you have any of those? Did you start to make friends with other business owners or like find them and collect them and say like, I need that kind of expansion in my world?
Yeah, I think I started seeing it when I was doing the career content creating.
I was like, what do you mean I get paid to make videos? And so then when I ran the numbers, I was like, hang on, I could do this many videos and I could pay my lifestyle.
So I started getting it with that and I started going, wow, there's so many other ways to make money.
But then, yeah, I definitely met other business owner friends to understand from them how they price, how they work, what different ways of doing business is.
Like your corporate friends will support you and they'll be there for you, but they can't answer what... tech stack you use and how to invoice and what your payment terms are like they're not going to know those answers to it but I think that's where now it's like I absolutely surround myself now with people that it would be embarrassing not to have a go like I have definitely curated a lot of those people that are around me where and I think we talk about this in Australia a lot of people say that like tall poppy syndrome and ambition is hard and I don't have that like my inner circle of like people when I'm in work mode that I'm around they are the most hungry ambitious driven people that we bounce off each other and we're like that and I'm sure if I went to the you know US or went to the UK they'd probably be that on a 10x scale but yeah now I surround myself with people that it's like if I started complaining and talking down about doing something they'll be like that's kind of embarrassing.
I remember the moment that, one of the moments where I was like, oh, this is someone that I need to keep close by.
And she ended up being my best friend, but she was also running a business at the time.
And I had something come through and I was like, yeah, I think I'm going to charge X.
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