Podcast appearances · Radar

Kim Elizabeth James

Founder of Wedge, a data-driven social and content agency in Melbourne, and content marketing strategist and international speaker.

1

APPEARANCES

1

PODCASTS

Sep 28, 2026

Off Script, On Brand

The Ego Death of Becoming An Entrepreneur

Sep 28 · 46m

Leslie CarvittoHOST

7:34

How did that even come about? And then when did you start to realize, though, it was no longer authentic or aligned?

Kim Elizabeth JamesGUEST

7:41

So I obviously teach people how to do marketing and a big part of that.

Kim Elizabeth JamesGUEST

7:44

And so I'd run social media and run social media teams.

Kim Elizabeth JamesGUEST

7:47

But when TikTok came out, I was in a consulting role in a big tech company on social and strategy.

Kim Elizabeth JamesGUEST

7:53

So I was like, well, I can't tell people how to do TikTok if I'm not on there.

Kim Elizabeth JamesGUEST

7:57

So I purely went on TikTok to be able to teach people how to do it.

Kim Elizabeth JamesGUEST

8:01

But I had a very Gen Z team and I was very lucky that throughout my career, I had very, very good leadership training.

8 MINS LATER

Leslie CarvittoHOST

16:28

But tell me about like the early days and some hard realities of