EP 41 - How Caravanning QLD Is Breaking The Mould

260,000 registered RVs in Queensland alone.

There's nearly a million across the country.

We want everyone to use them.

We wanted something we could portray as a lifestyle event, experience the lifestyle, camp on site and then provide an entertainment aspect as well.

So we're going to have live music, we're going to have fires, we're going to have food trucks.

So it's more of a festival style atmosphere.

We have got to sell the dream.

Yes.

Because if you're not selling the dream, you're not going to sell the product.

Come out of your campsite of a morning and you'll get a friendly wave and a hello, good morning with someone having coffee.

Whereas in a hotel, you're just strangers in a hallway.

You barely get a grunt, let alone a hello.

Don't even talk in the elevator.

You've got people coming together that are brand new to caravanning and they're parked right next to someone who's on their third or fourth van and they're learning from their neighbour.

It's things like that and they just learn straight away from that.

I've been working very closely with Leah and one of the first to just go, yes, we're in.

260,000 registered RVs in Queensland alone.

There's nearly a million across the country.

We want everyone to use them.

We wanted something we could portray as a lifestyle event, experience the lifestyle, camp on site and then provide an entertainment aspect as well.

So we're going to have live music, we're going to have fires, we're going to have food trucks.

So it's more of a festival style atmosphere.

We have got to sell the dream.

Yes.

Because if you're not selling the dream, you're not going to sell the product.

Come out of your campsite of a morning and you'll get a friendly wave and a hello, good morning with someone having coffee.

Whereas in a hotel, you're just strangers in a hallway.

You barely get a grunt, let alone a hello.

Don't even talk in the elevator.

You've got people coming together that are brand new to caravanning and they're parked right next to someone who's on their third or fourth van and they're learning from their neighbour.

It's things like that and they just learn straight away from that.

I've been working very closely with Leah and one of the first to just go, yes, we're in.