NZ Business Podcast - Paul Spain
Jun 5, 2026 · 1 hr 5 min · 17 segments
Tony Falkenstein shares valuable lessons learned from building the Just Water brand, moving the Just Life Group from the NZX to the Unlisted Securities Exchange (USX). He also unpacks his passion for…
Tony FalkensteinGuest
Paul SpainHost
But yeah, uh, uh, first up, I, I was, you know, think it'd be great to hear a, a little bit more around your story with taking, you know, your business, which was, you know, Just Water became Just Life Group, and taking that through the process of an initial public offering, an IPO on the NZX and, you know, becoming a listed, uh, company.
And, you know, what were the pros and cons of that? 'Cause you've made some ma- made some changes.
But, but, uh, prior to starting the company that I'm in now, I was chief executive of another public company and, and always thought...
We started this one, we said, "In five years we'll go public again." Well, it took 15 years.
But, uh, the main rationale when we did it was not to raise finance, but, uh, more from a, from a public image, uh, where you look bigger than you are.
And one of the things I suppose I learned from years [laughs] before another company was always try and look bigger than you are.
But yeah, uh, uh, first up, I, I was, you know, think it'd be great to hear a, a little bit more around your story with taking, you know, your business, which was, you know, Just Water became Just Life Group, and taking that through the process of an initial public offering, an IPO on the NZX and, you know, becoming a listed, uh, company.
And, you know, what were the pros and cons of that? 'Cause you've made some ma- made some changes.
But, but, uh, prior to starting the company that I'm in now, I was chief executive of another public company and, and always thought...
We started this one, we said, "In five years we'll go public again." Well, it took 15 years.
But, uh, the main rationale when we did it was not to raise finance, but, uh, more from a, from a public image, uh, where you look bigger than you are.
And one of the things I suppose I learned from years [laughs] before another company was always try and look bigger than you are.
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