Episode 199 - Next Lawyer Up with Ron Sykstus featuring Richard Check

So you're starting your bankruptcy law firm there in Milwaukee, Summerfest.

Take a little time off during Milwaukee Summerfest.

But are you, you know, starting your firm? Are you I mean, you've got this business background.

I mean, are there do you worry about struggles? I mean, you know, as you get started, I mean, what does that all look like?

Oh, sure.

I mean, it's it's a tough business.

I started by back then.

Yellow pages were the only way to advertise.

And I literally started my practice by investing $3,500 a month in yellow page advertising.

And I got all my clients from the yellow pages.

And then later I got word of mouth.

But yellow pages and word of mouth, that was it.

Right.

Until the...

the internet came about well remember how

the the phone books uh the yellow pages would hold you hostage right year to year and that's a monthly payment you're making right but year to year hey if you don't sign back up at our increased right you're going to lose your place and exactly double page or double truck ads and all that and

not only that but then the then the competition started coming so now you you had to be in more than one book right right and it just got ridiculous so

that's funny yeah well you know what i do think about this i mean since we're kind of of like minds going back to these these yellow uh page uh days is that man did they miss the mark right had they become the google and just called themselves yellowpages.com exactly at all right

Yeah.

They were asleep at the switch.

Right.

Crazy.

Crazy.

So nobody uses Yellow Pages anymore.

Right.