Networking and Marketing Made Simple
Sep 17, 2026 · 33 min · 10 segments
John W. Munsell is the CEO of Bizzuka, author of "INGRAIN AI: Strategy Through Execution" and the creator of the AI Strategy Canvas® and Scalable Prompt Engineering™ frameworks. These frameworks help…
John W. MunsellGuest
Scott AaronHost
Outside of the sweet spot of the types of people that my wife and I work with, we end up supporting and working with a lot of I would say boomers, my parents' age, and people around my age and a little bit older.
And the boomer demographic is the largest conglomerate of people in the world still.
And My wife and I feel like we have this duty to teach as many people as possible to get caught up with the times and making sure that they're knowledgeable about what's going on in the business world.
But at the same time, you do have a camp of people that are rejecting where business is going.
You have people rejecting AI with the notion of it's gonna replace jobs, it's going to replace me.
When in reality, AI is another tool for your business tool belt, just like email marketing, just like lead magnets, just like sales funnels.
And you hear the adage all the time, it's either get on board or get left behind.
So what do you feel is the big hangup, so to speak, with, and I'm not just putting the boomers in a corner.
Why do you feel like there are two camps of people? There are people that are split, right? So everybody uses the internet.
But there's never been more of a divide in new ways that business is being done and in the way the world is moving than AI.
Well, I mean, it's interesting because the people that hate it, are the younger generation who are booing the CEOs of major AI companies at graduation ceremonies.
Outside of the sweet spot of the types of people that my wife and I work with, we end up supporting and working with a lot of I would say boomers, my parents' age, and people around my age and a little bit older.
And the boomer demographic is the largest conglomerate of people in the world still.
And My wife and I feel like we have this duty to teach as many people as possible to get caught up with the times and making sure that they're knowledgeable about what's going on in the business world.
But at the same time, you do have a camp of people that are rejecting where business is going.
You have people rejecting AI with the notion of it's gonna replace jobs, it's going to replace me.
When in reality, AI is another tool for your business tool belt, just like email marketing, just like lead magnets, just like sales funnels.
And you hear the adage all the time, it's either get on board or get left behind.
So what do you feel is the big hangup, so to speak, with, and I'm not just putting the boomers in a corner.
Why do you feel like there are two camps of people? There are people that are split, right? So everybody uses the internet.
But there's never been more of a divide in new ways that business is being done and in the way the world is moving than AI.
Well, I mean, it's interesting because the people that hate it, are the younger generation who are booing the CEOs of major AI companies at graduation ceremonies.
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