624: Catie Gett of The Staple Store on redefining your impact

Owning a whole food shop, you literally carry 25-kilo bags, uh, for a living.

So I would be emptying, picking up 25-kilo bags of oats and seeds and things like that and pouring them into buckets and I just didn't realize, like, how physical my job was.

But I also didn't realize, as an introvert, how important these micro-connections with people were.

Like, I just didn't realize how important speaking to Mariasho who owns a bakery across the road.

I didn't realize how important that conversation we had fleeting in the street every Friday was.

Like, how important it was speaking to the boys that own the coffee shop across the road, and speaking to the staff that own the bottle shop and the gift shop, and all of our customers.

I didn't realize how important that intimacy was in my life.

And so when the shop closed, it was a really huge, big shock and it ended up I kept starting and stopping writing the cookbook.

I just couldn't get my teeth into it because I was like...

I call it, it's like watching a coil trying to break free from a mattress, is what my nervous system was trying to do.

It just didn't really know where to go and what to do.

And I'd been so reliant on my staff and the community for so long for just... 'Cause I'd been through so much.

I became a single mom, was through, went through family court for three and a half years and I had all of these people carrying me and all of these intimate micro-intimacies carrying me each day.

And then when that left, I was like, "Oh, I just don't know what to do." [upbeat music]

Do you love your life as a small business owner? Let's be real.

Sometimes we just don't.

It's my hope that this, the My Daily Business podcast, helps you regain a little of that lost love through practical, actionable tips, tools and tactics, interviews with creative and curious small business owners, and in-depth coaching episodes with me, your host, Fiona Kilaki.

With more than 20 years' experience in marketing, brand, content and systems, and having now helped thousands of small business owners, I know what it takes to build a business that you can be proud of and that actually aligns with your values, your beliefs, and your hopes for the future.

So much of our daily life is spent working on and in the businesses and the brands that we are creating, and so it makes sense to actually love what you do.

So let's get into this podcast and help you figure out how to love your business and your life on the daily.

[upbeat music] Hello and welcome to episode 624 of the My Daily Business podcast.

If you can hear some bird life, it is because I have decided to take myself out of my usual setting and sit in the beautiful bushlands near my home.

But it does mean that you might hear wind and all sorts of bird creatures.

But I highly recommend getting yourself out of your normal spot if you can.

And it also makes sense with today's interview episode because the person I'm talking to is such a breath of fresh air and such a different way of looking at the industry that she's in and creating a business around that, that genuinely is meaningful and impact driven and has so much purpose.

Before we get stuck into that, I want to, of course, acknowledge where I'm coming from and acknowledge these absolutely gorgeous surrounds that I'm finding myself in right now.

And that for me, in North Warrandyte, is the Womboro and Wurundjeri people of the Kulin nation, and I pay my respects to their elders past and present and acknowledge that sovereignty has never been ceded.

I also wanna highlight that in today's interview, my microphone seemed to not be working quite as well as it normally does, so we have tried to edit the sound, but if it sounds a little bit off, that is why.

So between recording this now in the bush and [laughs] the tech being slightly off with my interview, please just be patient and try to take the content in 'cause that is what matters.

All right.

Let's get into this really beautiful interview episode.

Owning a whole food shop, you literally carry 25-kilo bags, uh, for a living.

So I would be emptying, picking up 25-kilo bags of oats and seeds and things like that and pouring them into buckets and I just didn't realize, like, how physical my job was.

But I also didn't realize, as an introvert, how important these micro-connections with people were.

Like, I just didn't realize how important speaking to Mariasho who owns a bakery across the road.

I didn't realize how important that conversation we had fleeting in the street every Friday was.

Like, how important it was speaking to the boys that own the coffee shop across the road, and speaking to the staff that own the bottle shop and the gift shop, and all of our customers.

I didn't realize how important that intimacy was in my life.

And so when the shop closed, it was a really huge, big shock and it ended up I kept starting and stopping writing the cookbook.

I just couldn't get my teeth into it because I was like...

I call it, it's like watching a coil trying to break free from a mattress, is what my nervous system was trying to do.

It just didn't really know where to go and what to do.

And I'd been so reliant on my staff and the community for so long for just... 'Cause I'd been through so much.

I became a single mom, was through, went through family court for three and a half years and I had all of these people carrying me and all of these intimate micro-intimacies carrying me each day.

And then when that left, I was like, "Oh, I just don't know what to do." [upbeat music]

Do you love your life as a small business owner? Let's be real.

Sometimes we just don't.

It's my hope that this, the My Daily Business podcast, helps you regain a little of that lost love through practical, actionable tips, tools and tactics, interviews with creative and curious small business owners, and in-depth coaching episodes with me, your host, Fiona Kilaki.

With more than 20 years' experience in marketing, brand, content and systems, and having now helped thousands of small business owners, I know what it takes to build a business that you can be proud of and that actually aligns with your values, your beliefs, and your hopes for the future.

So much of our daily life is spent working on and in the businesses and the brands that we are creating, and so it makes sense to actually love what you do.

So let's get into this podcast and help you figure out how to love your business and your life on the daily.

[upbeat music] Hello and welcome to episode 624 of the My Daily Business podcast.

If you can hear some bird life, it is because I have decided to take myself out of my usual setting and sit in the beautiful bushlands near my home.

But it does mean that you might hear wind and all sorts of bird creatures.

But I highly recommend getting yourself out of your normal spot if you can.

And it also makes sense with today's interview episode because the person I'm talking to is such a breath of fresh air and such a different way of looking at the industry that she's in and creating a business around that, that genuinely is meaningful and impact driven and has so much purpose.

Before we get stuck into that, I want to, of course, acknowledge where I'm coming from and acknowledge these absolutely gorgeous surrounds that I'm finding myself in right now.

And that for me, in North Warrandyte, is the Womboro and Wurundjeri people of the Kulin nation, and I pay my respects to their elders past and present and acknowledge that sovereignty has never been ceded.

I also wanna highlight that in today's interview, my microphone seemed to not be working quite as well as it normally does, so we have tried to edit the sound, but if it sounds a little bit off, that is why.

So between recording this now in the bush and [laughs] the tech being slightly off with my interview, please just be patient and try to take the content in 'cause that is what matters.

All right.

Let's get into this really beautiful interview episode.