Complete Amazon BFCM Marketing Setup to Target High-Intent Shoppers

So looking at this inside of customer journeys, right? We have basically four key phases that customers will go through.

Your very first phase is here is called the awareness phase.

This is when somebody is initially becoming aware of your brand, becoming aware of what it is your product does, who you are, what it is that you sell.

The second aspect of this is going to be our consideration phase.

This is customers who actually looked at our brand.

They actually came to us.

They went to our brand store.

They started to look at products.

They started to think about the aspect of potentially becoming a customer for you.

says the third is going to be our intent phase.

Our intent phase are customers who actually have intent to buy.

They've added it to their cart.

They've saved it on a wishlist.

They've saved it for later.

All of these are different aspects of intent.

And this is going to be the most important phase for everyone here today watching going into Q4.

So I want you guys to, if you or if you're trying to follow along right now, make sure you have your seller central open, go to this and look through these as I am talking about them so we can talk about the full funnel and customer journey here.

The fourth and final phase here is going to be purchase.

There is a fifth phase to this that we'll get to here in just a little while.

that is not covered with inside of customer journey analytics, but is something that we can kind of talk about here.

So let's talk about awareness first and foremost.

Awareness is always going to be your largest overarching area.

And going into Q4, awareness is something that you should be focused on realistically in the quarters leading up to it.

So your entire goal with something like Q4 is to try and get your awareness bubble as big as possible before Q4.

We're already past that.

So looking at this inside of customer journeys, right? We have basically four key phases that customers will go through.

Your very first phase is here is called the awareness phase.

This is when somebody is initially becoming aware of your brand, becoming aware of what it is your product does, who you are, what it is that you sell.

The second aspect of this is going to be our consideration phase.

This is customers who actually looked at our brand.

They actually came to us.

They went to our brand store.

They started to look at products.

They started to think about the aspect of potentially becoming a customer for you.

says the third is going to be our intent phase.

Our intent phase are customers who actually have intent to buy.

They've added it to their cart.

They've saved it on a wishlist.

They've saved it for later.

All of these are different aspects of intent.

And this is going to be the most important phase for everyone here today watching going into Q4.

So I want you guys to, if you or if you're trying to follow along right now, make sure you have your seller central open, go to this and look through these as I am talking about them so we can talk about the full funnel and customer journey here.

The fourth and final phase here is going to be purchase.

There is a fifth phase to this that we'll get to here in just a little while.

that is not covered with inside of customer journey analytics, but is something that we can kind of talk about here.

So let's talk about awareness first and foremost.

Awareness is always going to be your largest overarching area.

And going into Q4, awareness is something that you should be focused on realistically in the quarters leading up to it.

So your entire goal with something like Q4 is to try and get your awareness bubble as big as possible before Q4.

We're already past that.