68: Astrology With Knobs On; Human Design for Financially Ambitious Women with Emily Armitage

Emily Armitage is a business and identity strategist for financially ambitious women building service-based businesses. Having become a fully fledged business owner and a mum at exactly the same time, she understands firsthand the particular chaos of building a business and a family simultaneously. She uses human design to co-create legacy businesses that work with her clients' energy and in their season of life, believing that misalignment in business has a measurable cost to our impact, our energy and our income. In this episode, we explore what human design actually is and why Emily describes it as astrology with knobs on, how it differs from Myers-Briggs or Disc, why visibility is the block she encounters in almost every client and how her own journey through motherhood, neurodiversity, OCD and financial abuse shaped the work she now does in the world. It is a rich, honest and genuinely fascinating conversation about self-discovery, self-trust and building a business that actually fits who you are. 💡 "*You're allowed to be how you are. That's not a bad thing. That's not a wrong thing. You're allowed.*" — Emily Armitage In this conversation, we explore: ✨ Emily's entrepreneurial origin story - from contracting out household chores at age five with full terms and conditions to accidentally stopping a production line at a pump factory and realising quite quickly that admin was not her zone of genius ✨ How she discovered human design through a client in 2020 and why it was the first framework she had ever encountered that captured the depth, nuance and duality of who she truly is ✨ What human design actually is, why Emily describes it as astrology with knobs on and how combining astrology, the I Ching, Kabbalah, the chakra system and quantum physics creates a genuinely useful business tool rather than a vague personality label ✨ Why misalignment in business has a real and measurable cost and how understanding your energetic blueprint can help you cut through the shoulds, the industry norms and the advice that was never meant for someone in your season of life ✨ How Emily uses human design to help clients reframe their relationship with visibility — because visibility does not have to mean a spotlight on a stage and there are so many other ways to show up that might suit your design far better ✨ The connection between self-discovery, motherhood and business building and why navigating both at the same time is one of the fastest routes to rediscovering who you actually are beneath all the conditioning ✨ Emily's own experience of being diagnosed as autistic with OCD after becoming a mother and how losing her coping mechanisms overnight forced a level of self-awareness she had never had to develop before ✨ The deeply personal reason financial independence sits at the heart of everything she does and why she believes shifting money towards women who have done the work will shift the balance of power in society ✨ Why money is largely emotional and has almost nothing to do with maths and how our stories, relationships and experiences shape our relationship with it far more than any spreadsheet ever could ✨ What she would say to her eight year old self and why the permission to simply be who you are is something so many of us are only discovering in our thirties, forties and beyond About the Guest: Emily Armitage is a business and identity strategist who uses human design to help financially ambitious women build legacy businesses that work with their energy and in their season of life. A mum of one, she brings her own experience of neurodiversity, OCD, financial abuse and early motherhood to her work with enormous honesty and depth. Her mission is rooted in economic feminism and the belief that when women have more money and are doing the work, the world gets better for everyone. You can find Emily at emilyarmitage.co.uk and connect with her on Instagram and LinkedIn. About The Host: I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast. If you enjoyed this episode, please leave a 5* rating and review!