Moolala: Money Made Simple with Bruce Sellery
Jun 30, 2026 · 57 min · 14 segments
In this episode of Moolala: Money Made Simple, host Bruce Sellery digs into the money mistakes we all make and how to overcome them. Certified financial planner Hanna Horvath unpacks "friction…
Bruce SelleryHost
Julie KuzmicGuestAlana AbramskyGuest
Hanna HorvathGuest
Larry ZelvinGuest
A lot of the things you buy, it literally takes one click because they've got your credit card on file, shoes, travel, food, whatever it is.

The process and the technology has almost completely removed any friction that used to exist when it came to our spending.

And so we're hearing about and seeing people talk about online this idea of friction maxing.

She is a certified financial planner and she is the founder and creator of the Your Brain on Money newsletter.

So friction maxing is essentially this idea that we should be intentionally adding inconvenience back into our lives.

You know, choosing the harder way sometimes instead of always optimizing for the easiest possible thing.


You know, like you said before, the financial system has spent the last decade making spending as frictionless as humanly possible.

And a lot of times it's all designed to basically get you to spend your money without even having to think about it.


So friction maxing is all about making spending harder and making saving and investing easier.

A lot of the things you buy, it literally takes one click because they've got your credit card on file, shoes, travel, food, whatever it is.

The process and the technology has almost completely removed any friction that used to exist when it came to our spending.

And so we're hearing about and seeing people talk about online this idea of friction maxing.

She is a certified financial planner and she is the founder and creator of the Your Brain on Money newsletter.

So friction maxing is essentially this idea that we should be intentionally adding inconvenience back into our lives.

You know, choosing the harder way sometimes instead of always optimizing for the easiest possible thing.


You know, like you said before, the financial system has spent the last decade making spending as frictionless as humanly possible.

And a lot of times it's all designed to basically get you to spend your money without even having to think about it.


So friction maxing is all about making spending harder and making saving and investing easier.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.