Sunday perspectives from Zürich, Tokyo and Helsinki
Aug 23, 2026 · 59 min · 17 segments
Eemeli Isoaho and Marcus Schögel join Emma Nelson to discuss the week’s news. We also hear from Tyler Brûlé in Tokyo and Petri Burtsoff in Helsinki. See…
Aug 23, 2026 · 59 min · 17 segments
Eemeli Isoaho and Marcus Schögel join Emma Nelson to discuss the week’s news. We also hear from Tyler Brûlé in Tokyo and Petri Burtsoff in Helsinki. See…
Eemeli IsoahoPanelist
Marcus SchögelPanelist
Tyler BrûléEmma NelsonHost
Petri BurtsoffNods from Marcus here saying that people need to s- uh, let's talk about sort of the, the image that you get when you come off a plane at the moment, Marcus.
When you, um, when you go through passport control and actually when f- the thing that I noticed ten days ago was that when you get off the plane at Zurich, you're confronted by a te- poster that says, "Please don't misbehave." And then you get on, uh, the train and you get to the, uh, you know, get to the local station and it's, it's, uh, all, all, um, referendum on neutrality.
[laughs] I mean, do we think that the Swiss, dare I say, could do a little bit better at the minute?
Oh, well, how should I say? [laughs] Coming into Switzerland is always like a open sesame to me, you know, because, um, you come to a country that is, um, that is everything so well organized and all that stuff.
When you ever c- got into Singapore and you don't need to push and pull anything, you can walk just through, then you know what's really comfortable.
And for queues, if you go to the UK, if they let you in, if you've got your visa and all that stuff, I managed to go to the UK without a visa, and I needed to skip a day to get another flight.
How about you, Tyler, and your view when you, when you land back in Z- in Zurich in the next couple of, you know, the next few days or weeks and, and you will get that please, please don't be naughty poster.
Well, I probably won't get it, um, because I've got a, a Schengen, a Schengen, uh, passport.
But I think, I think the, the campaign you're referring to, they also are running it on Swiss, uh, as well.
And there was some controversy around this campaign, which was, um, which, uh, the animated version, uh, of it, uh, shows someone like approaching some people.
They're in, in, in some version of a cantonal, um, version of, of dress and, and you, you see this sort of brief exchange, i.e., this tourist in the animation seemingly, um, asking for permission to take a photograph.
Uh, and, and then, uh, meaning she's, uh, taking up a seat with it, and then she, she take, you know, she takes the, the bag off the seat.
Um, and this is, this is a bit of an in- well, it's, it's a bit of an internal campaign, but it is, it is definitely focused on, on tourists.
Nods from Marcus here saying that people need to s- uh, let's talk about sort of the, the image that you get when you come off a plane at the moment, Marcus.
When you, um, when you go through passport control and actually when f- the thing that I noticed ten days ago was that when you get off the plane at Zurich, you're confronted by a te- poster that says, "Please don't misbehave." And then you get on, uh, the train and you get to the, uh, you know, get to the local station and it's, it's, uh, all, all, um, referendum on neutrality.
[laughs] I mean, do we think that the Swiss, dare I say, could do a little bit better at the minute?
Oh, well, how should I say? [laughs] Coming into Switzerland is always like a open sesame to me, you know, because, um, you come to a country that is, um, that is everything so well organized and all that stuff.
When you ever c- got into Singapore and you don't need to push and pull anything, you can walk just through, then you know what's really comfortable.
And for queues, if you go to the UK, if they let you in, if you've got your visa and all that stuff, I managed to go to the UK without a visa, and I needed to skip a day to get another flight.
How about you, Tyler, and your view when you, when you land back in Z- in Zurich in the next couple of, you know, the next few days or weeks and, and you will get that please, please don't be naughty poster.
Well, I probably won't get it, um, because I've got a, a Schengen, a Schengen, uh, passport.
But I think, I think the, the campaign you're referring to, they also are running it on Swiss, uh, as well.
And there was some controversy around this campaign, which was, um, which, uh, the animated version, uh, of it, uh, shows someone like approaching some people.
They're in, in, in some version of a cantonal, um, version of, of dress and, and you, you see this sort of brief exchange, i.e., this tourist in the animation seemingly, um, asking for permission to take a photograph.
Uh, and, and then, uh, meaning she's, uh, taking up a seat with it, and then she, she take, you know, she takes the, the bag off the seat.
Um, and this is, this is a bit of an in- well, it's, it's a bit of an internal campaign, but it is, it is definitely focused on, on tourists.
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