Jul 28, 2026 · 26 min · 11 segments
Some of the best business ideas do not begin with a business plan. They begin with a problem you need solved in your own life. Beth Heyer could not find the kind of reliable, flexible childcare she…
Beth HeyerGuest
Lynette TurnerHost
So how do you think your business translates into something more for midlife women? You and I talked about this on our pre-call.
It changes a little bit in midlife when you start to, okay, now I don't have to look after my kids, but now I have aging parents.
And so I think there's a lot of opportunity out there for some midlife women to maybe start a very similar parallel business, but it's not babysitting, it's elder care.
There's this huge gap between needing just someone to hang out with your mom and help her do the dishes and do the laundry, and she's able to live at home, but you just can't be there all the time.
Literally taking the exact same business model that I have, but switching it to elder care is huge.
I also think that I have a friend who has a subscription business that's just home assistance.
And someone to come help you organize your garage and put away your laundry and put away your
I think there's and then there's just this whole need also for virtual assistants that aren't AI.
You know, moms with my age kiddos, you know, it comes to booking summer camps and scheduling camps and scheduling doctor's appointments and just having someone to be that kind of virtual assistant that has the, what do you say, inhuman touch.
And a lot of times it's what's your own sticking point, right? But I think it's just finding something that you're really passionate about and then just really leaning into it and saying, you know, I'm going to give this my all and I might fail and I might make mistakes.
But ultimately, like this is where I want to I want to own this business still in 10 years.
So how do you think your business translates into something more for midlife women? You and I talked about this on our pre-call.
It changes a little bit in midlife when you start to, okay, now I don't have to look after my kids, but now I have aging parents.
And so I think there's a lot of opportunity out there for some midlife women to maybe start a very similar parallel business, but it's not babysitting, it's elder care.
There's this huge gap between needing just someone to hang out with your mom and help her do the dishes and do the laundry, and she's able to live at home, but you just can't be there all the time.
Literally taking the exact same business model that I have, but switching it to elder care is huge.
I also think that I have a friend who has a subscription business that's just home assistance.
And someone to come help you organize your garage and put away your laundry and put away your
I think there's and then there's just this whole need also for virtual assistants that aren't AI.
You know, moms with my age kiddos, you know, it comes to booking summer camps and scheduling camps and scheduling doctor's appointments and just having someone to be that kind of virtual assistant that has the, what do you say, inhuman touch.
And a lot of times it's what's your own sticking point, right? But I think it's just finding something that you're really passionate about and then just really leaning into it and saying, you know, I'm going to give this my all and I might fail and I might make mistakes.
But ultimately, like this is where I want to I want to own this business still in 10 years.
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