Why Your Podcast Isn't Converting Listeners into Clients with Courtney Elmer | Ep 107

[gentle music] Welcome back to Mics to Millions.

I'm Sam Breakgear, and today's guest has spent more than 15,000 hours studying one specific question: why do some podcasts turn listeners into clients and some fail? Courtney Elmer is the host of Insider Secrets to a Top 100 Podcast, and she's become one of the most distinct voices in the space of podcast growth because of the angle that she brings to it.

She applies the psychology of human behavior to the way podcasts are designed, structured, and delivered, and here's what I mean by that.

Most hosts think that if they're not getting clients from their podcast, the problem is traffic.

They need more listeners.

Courtney's research suggests that the real problem is almost always somewhere else, in the way the episode opens, in where the call to action sits, in whether the content is relevant enough to make someone lean in rather than click away.

And this is not surface-level stuff.

In this conversation, she gets into the neurochemistry of what happens in a listener's brain when an episode opens a loop versus when it doesn't.

She talks about why your CTA is probably being placed in the wrong spot and how most listeners have actually left before they even hear it.

And she walks us through what she calls the high-converting episode framework, including the two elements that almost every host is missing.

If you have a podcast and a business behind it, and you've ever wondered why those two things are not connecting in the way that you had hoped, this episode is for you.

Hi, I'm Sam Breakgear, and welcome to Mics to Millions, your resource for growing your health and wellness podcast.

My guest today is the host of Insider Secrets to a Top 100 Podcast.

After spending more than 15,000 hours studying what separates successful podcasts from the ones that go unnoticed and helping over 70 business owners learn to launch a Top 100 podcast that turns listeners into clients, she's become an established authority on the psychology behind what makes podcasts succeed or fail.

She's also the brains behind PodLaunch and specializes in turning unheard experts into in-demand thought leaders with a top-ranked podcast that converts listeners into clients as their number one source of organic leads.

Beyond the mic, she calls New Orleans home, where she shares adventures with her husband, Alan, and their son.

Courtney Elmer, welcome to the show.