Reinvest 10% in Yourself: The Antidote to Business Fear

So what-- A little interesting story.

So I, I, I don't know, so I just said it on LinkedIn that we're, we're, um, officially gonna move forward with our second book, the sequel to "Lost the CEO." Okay? So the, the story Jack's gonna take, go take the next step.

So I reached out to my, uh, ghostwriter, uh, Ashley Scobee, and who was amazing in the first one.

And I, I don't know if your colleague told you, but when I first wrote the first book, it was your traditional business book, and it was called "The Seven Sails of Success," and Jessica Yarbrough, like, called me out.

She said, "There's not even a sailboat that has seven sails." And I was like, "What?" And so I literally, it like totally stopped me in my tracks and rewrote the whole darn thing-

But you poured into it

... turned into a fable.

You know? And, and like you, Tommy, I, gosh, I think the biggest disappointment when I got into public accounting was finding out how to write.

I mean, I'm not a, I'm not a true, true, true writer, but I love content, right? I love creating content, and I know how to create stories.

And, and so we changed it into a fable.

I did the work, right? I mean-

Hard.

No, no work.

Holy cow, it was two and a half year experience.

This was amazing.

So Ashley, who, um, yeah, she's been hit hard by the AI stuff, by the way, right? 'Cause people are writing books without even looking at them, right?

Yeah.

Quote-unquote, "'cause AI engine is d- developing it." And, but I loved it.

She was like, "I want to be human and stay human," and this book is a human story.

And so I'm going back to her, and we're gonna do it old school, and we're gonna make sure it is a human story that people are gonna connect with, very intentionally not using AI.

I'm not saying we won't ever use it for everything.

I mean, it's great for edit checking and making sure stuff's saying, but I'm gonna say it's gonna be 95 to 99% zero AI.

And, um, 'cause I want people to connect.

The best part of the book has been when people read it, they're like, "How do you write the story about me?"

Mm.