126: How to Pick the Right Email Platform (Without Getting Paralyzed by Options)

If you've spent the last three weeks with seventeen browser tabs open comparing ConvertKit, Flodesk, and MailChimp — and you still haven't picked one — this episode is for you. A listener asked the question so many of us get stuck on: "How do I choose?" And the honest answer isn't a longer feature comparison. It's three simple questions that cut through the noise, plus one mistake that's quietly costing undecided business owners real money every week they wait. **In this episode, you'll learn:** - The only three questions you actually need to answer before picking an email platform - A plain, no-fluff comparison of Kit (formerly ConvertKit), Flodesk, and MailChimp — including where each one falls short - The one mistake that costs you money when you wait too long to decide - What's coming for Flodesk users that might close one of its current gaps - Your simple Collab Task to get unstuck this week **Episode Highlights:** - \[00:00] The listener question everyone gets stuck on: ConvertKit vs. Flodesk vs. MailChimp - \[01:15] The only three questions that actually matter before you choose a platform - \[03:30] Kit (formerly ConvertKit): built for automation and selling, lighter on design - \[04:45] Flodesk: design-first, flat-rate pricing, and where it's historically been weaker - \[06:50] What's coming for Flodesk — a beta integration and a first look at Flodesk Studio - \[08:00] The real mistake: it's not picking wrong, it's picking nothing - \[09:30] This week's Collab Task *(Timestamps are estimates based on the script — adjust to match final recorded/edited audio.)* **Key Takeaway:** > "The cost isn't picking the 'wrong' platform. The cost is picking no platform." **Resources Mentioned:** - Kit (formerly ConvertKit) — [kit.com](kit.com) - Flodesk — [JanTouchberry.com/email](JanTouchberry.com/email) - MailChimp — [mailchimp.com](mailchimp.com) **This Week's Collab Task:** Pick your platform using the three questions from this episode, then create a free account — this week, not this month. Head to jantouchberry.com to dig deeper into building the rest of your owned-media strategy once you're set up. **Call to Action:** Already have a platform but not sure it's the right fit? Or ready to build the website and brand that actually turns your email list into clients? Head to jantouchberry.com to see how we can work together. **CONNECT WITH JAN:** Here are all the best places and **FREE stuff** 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter **FIND ME HERE:** ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry **JOIN THE CONVO:** We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. **ABOUT THE HOST:** Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.