93. Going All In on Intensives? Your Marketing Needs to Match. (Alumni Check-In #8)

And Jean sent to us, things are going well.

I'm moving toward an all intensive practice and would like to shift some marketing toward that.

She's asking here what she needs to do on her website and beyond to shift to an all intensive practice.

practice.

Now, this is a really exciting transition and something, as I mentioned, I've been talking to a lot of you about.

Some of you do have the goal of moving entirely to intensives.

That's a really fantastic model.

It can free up your time.

It presents a lot of opportunity as it relates to revenue and flexibility and scaling your practice, all really wonderful things.

Many of you, even if you're not planning to go all intensives, are interested in adding this model.

So in addition, perhaps to your weekly or biweekly clients, You're interested in adding on a handful of these per month or per year to, again, offer some additional revenue, but also to meet your clients at a different point of need, right? There are certainly clients who can benefit from a more concentrated, in-depth, accelerated experience than those who might be interested in weekly therapy throughout the course of the year.

So if you're thinking about intensives, you're in the right spot.

I think you're going to get something good here because we're going to be looking at what actually needs to happen if you're going to go all in here, because this is not the same as adding on a different specialty like, oh, yes, I used to do anxiety and trauma, but now I'm doing grief.

That's not how this goes.

Adding on intensives, it's adding on a different offer.

It's actually changing your business model.

And it requires something different of your marketing in order for clients to say, hey, yes, that is actually what I'm looking for.

Now, here's the thing about intensives right now.

They're still new enough that not everyone knows it's a thing.

Even some therapists are like, wait, what's that? You can do extended sessions.

You can do multiple days, whatever that might be.

They're still new enough that therapists are still learning about it, which means clients definitely are.

How do you market something that not everyone knows exists? That's why intensives is an interesting thing right now.

Now, that tells us that right now, literally today is the best time to start trying to get this right.

So, yes, it might be a little bit of a scary time to try, but it's also the best time to get this right because you are getting in early.