Marketing Outtakes with McGuffin Creative Group
Oct 13, 2026 · 50 min · 11 segments
What happens when a server becomes the CMO of one of the country’s most recognized restaurant groups? Jennifer Bell shares the career choices, loyalty strategy, and guest-first mindset that helped her…
Chris ScullesHostCan I, can I ask you a question? Because Lettuce is a unique thing, because I, I, I feel like as a brand, and it- obviously it's, uh, big in Chicago, but it's nationwide, but as a brand, you guys have done such a phenomenal job with all the different types of food, and no experience is really the same, but yet housed all under one brand.
Well, I kinda liken it like a, a relationship, right? Like, so if you're in a good relationship, your values are aligned.
But you might be different, right? One m- one of you might be outgoing, one, one of you might be quiet, right? [laughs] And, like, to me, all of our restaurants have the same values: the food, the service, the atmosphere, the hospitality.
So, when you dine at a Lettuce restaurant, you know it's a Lettuce restaurant just because of how, of those things.
But the experience is very different, and they, we want the experiences to be very different, and we want the brands to be on their own two feet.
We don't want them to necessarily only be a brand because they're connected to Lettuce.
We want that brand to be, have its own presence, as well as being put under the common thread of Lettuce Entertain You.
But I think it's such a, um, y- it does create an expectation of what, what you're going to experience-
And it also gives a sense of comfort, at least to me, as a loyal Lettuce customer.
[clears throat] I also feel like that app is a little bit of the thread that keeps it together.
Can I, can I ask you a question? Because Lettuce is a unique thing, because I, I, I feel like as a brand, and it- obviously it's, uh, big in Chicago, but it's nationwide, but as a brand, you guys have done such a phenomenal job with all the different types of food, and no experience is really the same, but yet housed all under one brand.
Well, I kinda liken it like a, a relationship, right? Like, so if you're in a good relationship, your values are aligned.
But you might be different, right? One m- one of you might be outgoing, one, one of you might be quiet, right? [laughs] And, like, to me, all of our restaurants have the same values: the food, the service, the atmosphere, the hospitality.
So, when you dine at a Lettuce restaurant, you know it's a Lettuce restaurant just because of how, of those things.
But the experience is very different, and they, we want the experiences to be very different, and we want the brands to be on their own two feet.
We don't want them to necessarily only be a brand because they're connected to Lettuce.
We want that brand to be, have its own presence, as well as being put under the common thread of Lettuce Entertain You.
But I think it's such a, um, y- it does create an expectation of what, what you're going to experience-
And it also gives a sense of comfort, at least to me, as a loyal Lettuce customer.
[clears throat] I also feel like that app is a little bit of the thread that keeps it together.
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