Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

We'll close out on this.

Over underrated on the measurement strategy team at Haus, and I'll be the first to say extremely underrated.

I wanna give a shout-out to Noah who was on a call with my team yesterday for like an hour and a half it felt like going in depth on what kind of tests we wanted to run for our upcoming sweepstakes.

So, um, I think we're probably unanimous underrated on, on the measurement strategy team.

I've worked with a lot of good teams in my career.

Like I've, we, I used to look back on the Netflix growth team as like it just does not get better than this and this is one of the most impressive teams and they make each other better.

There's like this spirit, you know, where when you, you like don't wanna let each other down.

Uh, and so they, I mean, when we hired Nick I thought we like, you know, we have Nick and Alyssa were like our founding team members and I, I just thought they were amazing and then like they hired people even better than them.

It's just been like so, so impressive.

Noah, we just promoted Noah.

He's crushing.

Um, he'll, he'll still be around but, uh, I, they, um, yeah, this, this, obviously this team is like very near and dear, dear to my heart and, uh, yeah, very, very underrated.

I, I was gonna say properly rated 'cause I feel like everyone looks at the Haus team as like they're like an A one CS team.

I was joking.

I have never cried in a work setting.

I can't imagine crying in a work setting except when Nick Doran told me he was leaving to, uh, to start his brand.

I like, I was like I gotta get off this Zoom call.

[chuckles] The tears just-

That's why, that's why despite being like it's an open secret that it's like just an extremely talented team it's still underrated.

Olivia's crying when people leave.

I mean it's like you can't-

Fair.

Yeah.

Fair

... that's not properly rated.