Jul 7, 2026 · 1 hr 1 min · 15 segments
“All bad tests turn good and all good tests turn bad.” How do you run ecommerce A/B testing faster without sacrificing statistical confidence? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO…
Cody PlofkerHost
Connor MacDonaldHost
Cody and I just touched on it briefly, and I said I'd come back with some more notes, and I've got those.
Y- you said if it did well, so if we're talking about it, it means it's doing well.
It's been live for less than 24 hours, so I'm not calling it one way or another.
Actually, for the first, like, hour, we had this weird tracking issue, so the results were actually really bad.
But what was funny in that was I was talking with our VP of E-com, and she said, uh, it started out and it was, like, negative, and she goes, she goes, "I feel good about it," 'cause she goes, "All, all bad tests turn good and all good tests turn bad." So she was excited to, like-
Um, I cannot say one way or another whether it will be a win or not, but I've kind of got, like, how we are thinking about winning in this scenario, so I can get to that in just a second.
Cody and I just touched on it briefly, and I said I'd come back with some more notes, and I've got those.
Y- you said if it did well, so if we're talking about it, it means it's doing well.
It's been live for less than 24 hours, so I'm not calling it one way or another.
Actually, for the first, like, hour, we had this weird tracking issue, so the results were actually really bad.
But what was funny in that was I was talking with our VP of E-com, and she said, uh, it started out and it was, like, negative, and she goes, she goes, "I feel good about it," 'cause she goes, "All, all bad tests turn good and all good tests turn bad." So she was excited to, like-
Um, I cannot say one way or another whether it will be a win or not, but I've kind of got, like, how we are thinking about winning in this scenario, so I can get to that in just a second.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
