The Gremlins Come Back Every Time You Level Up: Christine Williams on Pricing, Permission and Building a Boutique CEO Business

What if the gremlins in your head are not a sign that something is wrong but a sign that you are growing in exactly the right direction? In this episode of Manifest, Manage and Multiply Money, Audrey Faust sits down with Christine Williams, founder of the Boutique CEO Business School and a multi-six figure business coach who helps coaches and consultants create consistent clients and stable revenue without building a massive team or a complicated business. Christine's story is one of the most relatable on this podcast. A woman with a master's degree, years of experience, and a vision for something bigger who found herself with $25 in her bank account, a mortgage, and two kids wondering how she got there. What followed was a complete rebuild of her relationship with money, pricing, and her own sense of permission to succeed. In this conversation Christine opens up about the gremlins that show up every single time she raises her prices, every time she steps out of her comfort zone, every time she gets close to her next level. She shares her powerful reframe around what a boutique CEO business actually looks like, why she stopped chasing scale and started chasing sustainability, and what it really means to give yourself permission to want the life you actually want rather than the one everyone else says you should build. If you have ever heard a voice in your head say now I am definitely not going to have any clients every time you tried to charge what you are worth, this episode will feel like someone finally named what you have been living. **Chapters** 00:00 — Introduction to Christine Williams 02:14 — What the Boutique CEO Business School is and who it serves 05:31 — The $25 in the bank account moment and how she got there 08:44 — Rebuilding from rock bottom and what shifted first 11:22 — The gremlins that show up every time you level up 14:37 — Pricing fear and why raising your rates always feels terrifying 17:52 — What a boutique CEO business actually looks like 21:08 — Giving yourself permission to want the life you actually want 24:33 — Identity shifts and becoming the CEO version of yourself 27:41 — Consistent revenue and the CORE 4 revenue generators 31:15 — How her relationship with money has evolved 34:28 — Christine's free gift and where to find her 36:12 — Message to women on the edge of their next level **In This Episode You'll Learn:** - Why the gremlins get louder every time you step out of your comfort zone and what that actually means - How Christine rebuilt from $25 in her bank account to a multi-six figure boutique business - Why you do not need a massive team or a complicated business to create consistent revenue - What a boutique CEO business model actually looks like and why it might be exactly what you want - How pricing fear shows up the same way every time and what to do when it does - Why giving yourself permission to want what you actually want is one of the most radical acts of entrepreneurship - What the CORE 4 daily revenue generating actions are and how they create stable 10K to 50K months - How Christine's relationship with money completely transformed after hitting rock bottom - Why every new growth edge eventually becomes comfortable and then the gremlins show up again **Guest Free Gift** Christine Williams is offering her CORE 4 Revenue Generators, a breakdown of the daily revenue-generating actions that create consistent clients in your coaching business and stable 10K to 50K months. If you have been wondering what you should actually be doing every day to bring in clients consistently, this is the resource that answers that question clearly and practically. 🔗 chriswilliams.kartra.com/page/CORE4 **Connect with Christine Williams** - Website: theboutiqueceo.com - Facebook: facebook.com/ChristineSahliWilliams - Instagram: instagram.com/christinewilliamscoaching - Substack: https://christinewilliamsauthor.substack.com/ # About the Host Audrey Faust, MBA, is known as The Manifesting CFO. For more than two decades she has worked with multi-six and seven-figure businesses, helping entrepreneurs understand their financials, strengthen profitability, and build long-term wealth. Through her work, Audrey has witnessed the identity shifts and leadership evolution that occur as businesses scale and the powerful role that money mindset plays in sustainable success. # Ready to Go Deeper? If this conversation resonated with you, The CEO Money Rewire is your next step. It is a free private five part audio series designed to take you from financially phobic to financially confident and profitable. About 15 minutes per episode. You can listen inside Apple Podcasts, Spotify, or wherever you already listen. By the time you finish, something will have shifted. 🎧 Get instant access here:https://www.audreyfaustconsulting.com/moneyrewirehttps://www.audreyfaustconsulting.com/moneyrewire PLUS download my FREE 7 minute Guided Meditation to Release Fear of Looking at Your Money: https://www.audreyfaustconsulting.com/meditation # Subscribe & Follow If you enjoyed this episode, consider leaving a review or sharing it with another woman entrepreneur who would benefit from these conversations. And until next time… Keep manifesting, managing, and multiplying your money. If you’re ready to go deeper, I’ve got some powerful ways to support you. 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