Ep 116 - The Pricing Mistake: What New Entrepreneurs Learn the Hard Way (w/ Kelly Kennedy)

Being good at the work is not the same as knowing how to run the business. In part two of Cindi Baldi’s conversation with Kelly Kennedy, founder of Capital Business Development and host of The Business Development Podcast, the discussion moves from podcasting as business development to the realities of entrepreneurship. They talk through the pricing mistake that sinks most new businesses, the mental gymnastics of going from employee to business owner, and the role of community and generosity in building a business that lasts. Kelly's rule for service-based businesses is simple: figure out how to be profitable on day one, and start by pricing yourself at what the market charges, not below it. If you are building a business around your expertise or thinking about leaving employment to start your own company, this episode brings key lessons on making entrepreneurship feasible. Episode Highlights - Why version one of your business probably will not be perfect - The mindset shift from employee to entrepreneur - Why $30 an hour as a business owner is not the same as $30 an hour as an employee - How pricing can signal quality before a client ever works with you - Why community, referrals, and reputation matter more than most marketing - How generosity can create long-term business value Watch Part 1 here About Kelly Kennedy: Kelly Kennedy is a Canadian business development strategist, founder of Capital Business Development, and host of The Business Development Podcast, a globally recognized show with over 300 episodes and listeners in more than 150 countries. He is also the creator of The Catalyst Club, a private community for leaders focused on connection and results, and the host of I Used To Work There podcast. With nearly two decades in sales and business development, Kelly helps entrepreneurs, executives, and sales professionals turn strategy into consistent revenue through proven business development systems. Connect with Kelly: Linkedin | Instagram https://www.linkedin.com/in/kellykennedyofficial/, https://www.instagram.com/thebusinessdevelopmentpodcast The Catalyst Club Community: www.kellykennedyofficial.com/thecatalystclub The Business Development Podcast: www.businessdevelopmentpodcast.ca I Used To Work There: www.iusedtoworkthere.com Watch This Episode on YouTube: https://youtu.be/Rvc0cXRvizM Get your copy of *The Uncertainty Playbook: 14 Strategies for Work Success in a Chaotic World* here.  → Use code PLAYBOOK20 for 20% off. Get Science-Backed Insights and Exclusive Perks Straight to Your Inbox: → Sign up for our newsletter and get a FREE chapter of *The Uncertainty Playbook*. Want to Go Deeper? Check Out Our Recommended Reading: - Burg, Bob and John David Mann. *The Go-Giver*, Portfolio, 2015, https://a.co/d/05zaxTPw - Gerber, Michael E. *The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It*, Harper Business, 1995, https://a.co/d/01cwxszb Join Our Community & Follow Us:  \- Youtube Channel  \- LinkedIn \- Instagram -Facebook -TikTok - Website