How B Corps Are Transforming Companies and Supply Chains Across Asia | Purpose-Driven Supply Chain

Host Enrique Alvarez and special co-host Nuria Sierra sit down with Brian Selby, CEO of B Lab Singapore, and Sally Wren, Founder of Diversability Lab and Director of the B Community at B Corps China, to explore how the B Corp movement is helping organizations across Asia create value for people, communities, the environment, and shareholders alike. Drawing on their experience supporting purpose-driven businesses throughout the region, Brian and Sally discuss the rapid growth of the B Corp community in Singapore and China and why more organizations are embracing stakeholder-focused approaches to business. They share insights into how companies can balance profitability with positive impact, build resilience, and strengthen long-term performance through purpose-driven leadership. The conversation also examines the important role logistics and supply chain professionals play in creating positive change. From reducing waste and improving efficiency to sharing best practices and strengthening communities, Brian explains why logistics leaders are uniquely positioned to drive meaningful impact across global supply networks. Sally highlights the importance of inclusion, accessibility, and stakeholder engagement, and shares how organizations can turn purpose into measurable action. Together, they reflect on the evolution of the B Corp movement over the past two decades and discuss how the definition of business success continues to expand beyond short-term financial performance. Through examples from businesses across Asia, they demonstrate how accountability, transparency, sustainability, and continuous improvement can create stronger organizations and better outcomes for society. The episode also explores disability inclusion, employee wellbeing, responsible business practices, and the growing recognition that long-term success depends on creating value for all stakeholders—not just shareholders. If you're interested in B Corps, supply chain leadership, logistics, sustainability, stakeholder capitalism, ESG, business resilience, or purpose-driven leadership, this is an episode you won't want to miss. • What B Corp certification is and why the movement continues to grow across Asia • How businesses can create value for stakeholders beyond shareholders • Why purpose and profitability are not mutually exclusive • How logistics and supply chains can drive positive social and environmental impact • The role of stakeholder-focused leadership in building resilient organizations Additional Links & Resources: Learn more about Logistics With Purpose®: https://logisticswithpurpose.co/ Subscribe to Logistics With Purpose®: https://logistics-with-purpose.captivate.fm/listen Learn more about Vector Global Logistics: https://vectorgl.com/ Learn more about B Lab Singapore: https://www.blab.sg/ Learn more about B Corps China: https://bcorporation.cn/ Connect with Brian Selby on LinkedIn: https://www.linkedin.com/in/brian-selby/ This episode was hosted by Enrique Alvarez and Nuria Sierra.