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Brian Selby

Brian Selby

CEO of B Lab Singapore, former General Electric executive with three decades of experience in Asia, championing the B Corp movement across the region.

Sep 11, 2026

36:36
So I'm curious about what does that tell you about where business is heading in Singapore and maybe across Asia more broadly, if you have...
36:50
Yeah.
36:51
So I think, you know, Singapore has a very unique business ecosystem.
36:57
Obviously, for the vast majority of companies, they have to look outside of this very small geographic area in order to survive.
37:09
grow their business.
37:10
And so that means that they are really exposed to very early in their development path to global competition and understanding what that Means entails also how do you figure out how do you differentiate yourself from these other competitors that are out there in order for you to grow your business, get market share and all.
37:42
B Corp certification provides a pathway to that differentiation.

9 MINS LATER

47:07
What do you think? Well,

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