Jul 7, 2026 · 18 min · 11 segments
When everyone else sees uncertainty, this real estate broker sees opportunity. Lisa Rivera shares how she built her career by embracing market shifts instead of fearing them, revealing the mindset…
Lisa RiveraGuestEveryone, before they come and go, it's like, "Yo, yo, yo, it's all real, real."
And it can be, can be, but it's just like we're all part of that rhythm now, and it's like-
I think it's time for us, like you said, it's time to make money in these environments.
And the, the, the smart, I wouldn't say the smart people, 'cause I don't wanna get myself thrown into the flames either.
But I feel like a lot of folks really see what's happening and the, and there's the chess game, and then there's really the folks who are pushing the chess pieces.
And it's just like, who's really suffering, the chess pieces or the folks pushing the chess pieces? I feel like folks that walk in through this room and are on this podcast are sort of elevated and kinda seeing it from a different perspective.
As in, like, you're, you're, you're, you're, you're doing your hustle, you're doing really, really well.
You're obviously sitting in our show, and you know you're just not a legacy maker, but you're also a woman of power.
That or, those are necessary ingredients to be able to thrive and survive today, 'cause it's just chaos out there.
Everyone, before they come and go, it's like, "Yo, yo, yo, it's all real, real."
And it can be, can be, but it's just like we're all part of that rhythm now, and it's like-
I think it's time for us, like you said, it's time to make money in these environments.
And the, the, the smart, I wouldn't say the smart people, 'cause I don't wanna get myself thrown into the flames either.
But I feel like a lot of folks really see what's happening and the, and there's the chess game, and then there's really the folks who are pushing the chess pieces.
And it's just like, who's really suffering, the chess pieces or the folks pushing the chess pieces? I feel like folks that walk in through this room and are on this podcast are sort of elevated and kinda seeing it from a different perspective.
As in, like, you're, you're, you're, you're, you're doing your hustle, you're doing really, really well.
You're obviously sitting in our show, and you know you're just not a legacy maker, but you're also a woman of power.
That or, those are necessary ingredients to be able to thrive and survive today, 'cause it's just chaos out there.
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3 of 5
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Listen how downturns become millionaire-making seasons today
Cursing Filters Ideal Clients
She curses to attract her right clients
See Opportunity, Not Chaos
Chaos to her simply means fresh opportunity
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