Oct 4, 2026 · 48 min · 12 segments
🎙️ Join us for “Live with Sondra” with Gregg Luther, Sr. Director of Beverage Programs at Botrista. We’re diving into how automated beverage programs are transforming the F&B landscape and turning…
Sondra ShannonHost
Today's guest is Greg Luther, Senior Director of Beverage Programs at Botrista.
Greg trans- tr- Greg transforms entertainment venues into high-margin beverage powerhouses.
He spent a significant portion of his career with Darden, opening over 300 locations and managing beverage operations for a 700-unit Fortune 500 chain.
From New York City family restaurants to a massive corporate expansion, Greg has built a career around operational excellence and delivering exceptional guest experiences.
One thing he says he can't live without is his family, and we have a lot of conversations about family on this show.
And, uh, you know, just to kind of frame it up for everyone, what, you know, what we do at Botrista is we allow almost everyone to make profitable craft beverages, uh, almost anywhere with day-one employees.
Uh, we'll talk in detail about it today, but, uh, really as a beverage program and as a machine, uh, with ingredients, menus, and support, it really just, uh, streamlines everything, makes it incredibly easy to produce, uh, what is becoming, um, a really, a, a focal point in American culture, which is beverage
Today's guest is Greg Luther, Senior Director of Beverage Programs at Botrista.
Greg trans- tr- Greg transforms entertainment venues into high-margin beverage powerhouses.
He spent a significant portion of his career with Darden, opening over 300 locations and managing beverage operations for a 700-unit Fortune 500 chain.
From New York City family restaurants to a massive corporate expansion, Greg has built a career around operational excellence and delivering exceptional guest experiences.
One thing he says he can't live without is his family, and we have a lot of conversations about family on this show.
And, uh, you know, just to kind of frame it up for everyone, what, you know, what we do at Botrista is we allow almost everyone to make profitable craft beverages, uh, almost anywhere with day-one employees.
Uh, we'll talk in detail about it today, but, uh, really as a beverage program and as a machine, uh, with ingredients, menus, and support, it really just, uh, streamlines everything, makes it incredibly easy to produce, uh, what is becoming, um, a really, a, a focal point in American culture, which is beverage
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