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Greg Luther
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Oct 4, 2026
Beverage Revenue: How to Automate Your Park's Margins ft. Greg Luther
10:33

Sondra ShannonHOST
Uh, first of all, the buying experience, but all the way until, till the drink's in hand.
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10:39Greg LutherGUEST
Oh, abs- well, for Botrista, the machine, the Botrista Pro that we use, can basically make a variety of drinks, as many as you can, could configure.
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10:47Greg LutherGUEST
However, uh, what you'll, you'll find with guests is kind of the paradox of choice.
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10:52Greg LutherGUEST
And especially when you're a theme park or family fun center or a zoo or aquarium, um, typically people are there for a different experience, right? They're there to relax, they're there to see the sights, and they're there to be entertained, uh, and they want to enjoy something tasty.
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11:05Greg LutherGUEST
So for the marketing to work, it really has to be visual for, especially for theme park, family fun center.
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11:10Greg LutherGUEST
Uh, bright colors, bold names, things that are fun to say, Dragonberry Breeze, uh, Fiesta Festa, things like, you know, things like that that kind of roll off your tongue and are fun to say, that have bright colors, purple, green, blue, red, uh, that have fun toppings like red boba and, and mango and, and jellies and things.
15 MINS LATER